The attention span of modern consumers is getting shorter and shorter. The noise from different social media channels resulted in people having less time to browse content. But there is an exception to the rule. That is, they stay longer if they get interested.
According to a social media agency Hong Kong, snackable content gets the most engagement within social media platforms. They are easy for readers and viewers to consume and share. So, they can help brands and businesses promote their products and services.
When creating short-form videos, a video marketing agency Hong Kong highlights the importance of showing the exact message within the first 8 seconds of the clips. It is because most viewers only watch a video for 10 seconds or shorter.
WHAT IS SNACKABLE CONTENT?
- Q & As
- Short video clips
It is easy to create snackable content because there are many applications you can use to do so. Adobe Spark, Canva, and Pablo by Buffer are some of the most popular apps.
4 SNACKABLE CONTENT MARKETERS SHOULD UNDERSTAND
Effective snackable content is one that balances compelling graphics or visuals plus smart text choices. It is catchy but not sensational. Not being sensational differentiates it from click-baits. Below are 4 snackable content every marketer should understand:
GIF means graphical interchange format. It was invented by Steve Wilhite in 1987 to animate images in the smallest file format. Audiences no longer need to press the play button. The repetition of a soundless clip in GIFs makes viewers engage like the sound of a beat.
GIFs are pieces of impulsive snackable content. They can go viral because they are extremely versatile. They can be used to capture emotions or reactions, images on loops, and soundless motion videos. GIFs can establish a sound web presence among brands and businesses because they have lots of sharing potentials.
Oxford dictionary defines infographics as visual representations of data or information. Like a bar or chart with minimal text, it is a collection of data visuals that make the topic easy to understand. The main purpose of infographics is not to excite and engage. Rather, it aims to make information recallable.
Infographics are engaging, fun, and meaningful. With a dynamic range of applications, they can be used as comparison points, how-to guides, survey data presentations, etc. Infographics don’t necessarily need to be sequential. What is important is that they project valuable information in the form of snackable content.
A meme is an image or video that portrays a cultural shorthand. The meaning of a meme depends on the reader or viewer. They may be too personal but viral at the same time. But even if it does not have an outright meaning, a meme can make sense in daily life.
The concept of meme perfectly encapsulates snackable content. With a word or two, they can be specifically tailored as engaging and entertaining. They can also be easily scrolled and shared. Yet, creating a meme is a delicate art. Brands and businesses should consistently aim to create entertaining memes in a tasteful way rather than killing competitors. As such, they can have a wealth of snackable content.
Quote graphics are concise nuggets of humor, inspiration, and wisdom partnered with relevant images. With very little effort, users can agree, comment, dislike, or like the quote. They are likable and shareable because they are easy to process and view.
A compelling quote is like a Michelin Star meal. As a center dish, it is delicious in its own right. An “eye-eats-first” garnishing takes it to another level. Finding quotes relevant to a brand or business can command and retain the attention of loyal customers and potential prospects. Quotes are inherently compelling. But visuals make them snackable content.