Content marketing is the starting line of digital marketing. Through SEO blogs, brands and businesses can drive traffic to their social media pages and websites. It is also how they educate their prospect to learn more about their products and services. As such, they were able to convert them into customers and loyal followers.
A digital marketing speaker Hong Kong notes that the foundation of SEO blogs is quality over quantity. Yet, while quality is paramount to the success of SEO blogs, quantity matters, too. Brands and businesses need to consistently post on their social media pages to stir conversations and engagements. They should also constantly update their content to provide relevant and timely information about their offerings.
The challenge comes from the time consumed in creating SEO blogs. Most content creators or writers spend two hours or more to create a quality article. How much more if they will create engaging visuals like banners, photos, and videos? But there is no need to worry. There are some ways you can decrease the time spent when creating content. Below are six hacks to write SEO blogs faster.
WHAT ARE SEO BLOGS?
SEO stands for Search Engine Optimization. It is the practice of enhancing web pages to make them rank on top of Google searches. SEO Blogs are content that contains relevant keywords that top search ranking of a specific industry or niche. By including the keywords within accurate and relevant pieces of content, Google will read a webpage as authoritative and reputable. Thus, it ranks the page on top of the search results.
SEO Blogs are powerful tools to boost the online visibility of brands and businesses. They are also a platform to demonstrate the passion and expertise of a brand or a business. To gain the most traffic with a sustainable quantity of SEO blogs, here are some hacks!
6 HACKS TO WRITE SEO BLOGS FASTER
Bulk Keyword Research
The first hack to write SEO blogs faster is to do a bulk keyword search. It can be a perfect start when you are planning to write a batch of SEO blogs. Save relevant keywords to your industry or niche in an excel file. It can be a handy tool to work backward once you think of fun or a new topic. Start by searching general keywords, then move forward to listing keywords that are difficult to scale. Bulk keyword research can save you a significant amount of time. Thus, it can help you write SEO blogs faster. A social media agency Hong Kong suggests doing bulk keyword research monthly. It is because keyword ranking typically updates every 30 days.
After doing bulk keyword research, a second hack is to use a content calendar to plan your strategy for writing SEO blogs. Plot primary and secondary keywords for each calendar date for the month. They will serve as your daily focus when writing SEO blogs. Balancing and fully filling up your content calendar makes it easier for you to start writing once your workday begins. You don’t need to spend time thinking about what to do next as you’ve got a prepared schedule. It may also help you do advanced research in case you have plenty of vacant time.
The best hack to speed up writing SEO blogs is to outline your content first. The content outline will organize the flow of thoughts that you would like to write. It should contain the following elements:
- A headline or the main topic of your SEO blog;
- Subheadings to segment information making it easier for the audience to grasp them;
- Bullet points for listings and statistics.
The content outline will make it easier for you to dissect information from one heading to another. It will also help you avoid losing focus and walking through rabbit holes during the process of writing.
After creating a content outline, it is now time to write your first draft. Start on top of the outline by creating an engaging headline. You can then proceed with filling up the subheadings with words and paragraphs. Start with the introduction, then focus on the pain points and needs of your readers and how to solve them. Don’t forget to link the content with at least three relevant pages on your website. It is also recommended to use authoritative websites as your backlink or reference for any term definition, enumeration, or statistics. You will be surprised that sticking to the content outline while writing your first draft can make wonders. You might be able to possibly write a quality SEO blog in just 30 minutes.
Once your first draft is complete, now it is time to proofread. A good hack in proofreading your draft is to read it aloud. It allows you to convert the piece of content into a conversational tone. You can also ask a colleague for some inputs on your writing. Always remember, two heads are better than one. You can also wait until the next day to do another retouch on your SEO blog. It can be a delay in time, but it is worth it. Your flow of thoughts may be different during the time of your writing and after 24-hours of writing the content. You are promoting objectivity in changing things as such.
The final hack is to do an SEO checklist on your blog. It can be a 3rd or 4th edit on your content. Check if your headline has a good SEO score. Rephrase or reword it as needed. Keeping headlines within 5 to 8 words influences people to click your content. It is because fewer words make them straightforward. Check if your primary and secondary keywords are scattered throughout the content. Put your links on these keywords to highlight them. In the end, craft a simple meta description about your blog. Use power words to help your SEO blogs rank based on search intent.
A video marketing agency Hong Kong also recommends a pro-tip of inserting videos instead of static images on your SEO blogs. According to search engine watch, pages with videos are 53x more likely to rank on Google.