Google is the world’s largest search engine. A digital marketing speaker Hong Kong notes that it occupies 91.9 percent of the global search engine market share. It is the most visited website, with billions of searchers accessing email, news, shopping, videos, etc., as a video marketing agency Hong Kong says. People conduct around 8.5 billion Google searches daily. According to a social media agency Hong Kong, more than 46% of these searches are related to products and services. Below, brands and businesses should learn the basics of Google Ad Policy Manager.
WHAT IS GOOGLE AD POLICY MANAGER?
Google Ad Policy Manager is designed to promote a good experience among searchers. It allows merchants to monitor if they have violated Google rules and standards. It contains a guideline for the ads, content, keywords, and websites that brands and businesses can run on Google.
All Google ads and campaigns go through the Google Ad Policy Manager approval process. It is to ensure that they are appropriate, relevant, and safe for every user. Every time changes have been made to any existing ad, it automatically goes back to the approval process. Ads violating Google policies will be marked as disapproved or suspended and cannot run on Google.
THE ADVERTISING ECOSYSTEM
Google Ad Policy Manager values the digital advertising ecosystem. It consists of three members – the advertisers, publishers, and users.
- The advertisers show branded ads alongside valuable content.
- The publishers upload valuable content and earn revenues from relevant ads.
- The users are the ones searching for relevant and valuable information on Google.
Google Ad Policy Manager thrives in maintaining a healthy advertising ecosystem by giving value to each member.
- It helps advertisers achieve their goals such as brand awareness, discovery, engagement, sales, website traffic, etc.
- It helps publishers earn revenue from branded ads.
- It helps users find the best answers to their queries.
BEST PRACTICES FOR GOOGLE AD POLICIES
Below are some of the best practices for brands and businesses to remain compliant with Google Ad Policy Manager.
Create outstanding content. Outstanding content focuses on the best solution to the searcher’s pain points. It points out valuable ads that are relevant to their queries. Google never allows illegal, low-value, and plagiarized content.
Focus on the user. Every Google content should be for the benefit of the user. It should provide relevant and useful information with a clear structure for users to easily understand. Google does not allow click baits, deceptive layouts, and more ads than organic content.
Make every video count. From short-form videos to long-form videos to live video streamings, every brand or business should aim to provide a better viewing experience. Google does not support multiple auto-play, sticky player, and UI modification. To maximize SEO, it is best to put accurate meta descriptions and bullets on your video content.
Try to resolve any issue quickly. Google Ad Policy Manager makes it easier for merchants to understand the reason behind any policy violation or publisher restriction. It helps them focus on the “must fix” to quickly resolve each issue.