Success in digital marketing largely depends on the tools you are using. According to a digital marketing speaker Hong Kong, innovation and technology do not only help marketers automate repetitive tasks. These tools have also automated the gathering of analytics, data, and insights that can be helpful to a campaign strategy, as asocial media agency Hong Kong says. With auto-captions, auto-segmentation, etc., a video marketing agency Hong Kong never doubts using digital marketing tools for successful video ads and campaigns. Today, we present the best digital marketing tools of 2022.


It is the science of exploring raw data to arrive at better conclusions and decisions. Most brands and businesses extract information through lead generation and social media. They will organize and transform the data to identify consumer behaviors through patterns. Among the best digital marketing tools of 2022 for data analytics are:

  • Databox
  • Digital Marketing Tuner
  • Google Analytics
  • Google Search Console
  • Raven Tools


A design represents the brand or business message in creating visual content. It is an effective way to communicate with target customers. A good design can improve commercial success, perception, and visibility. Among the best digital marketing tools of 2022 for design are:

  • Adobe Color CC
  • Canva
  • Creative Cloud Express
  • Kap
  • Piktochart


Email marketing is the coordinated sending of emails at a specific time for specific purposes. They contain a call to action (CTA) like download now, make a purchase, sign up for a webinar, etc. It is a direct marketing tactic to make the target audience aware of the latest products and updates in a brand or business. Among the best digital marketing tools of 2022 for email campaigns are:

  • Active Campaign
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • HubSpot’s Email Marketing Software


Every brand or business has a digital marketing team. They may include copywriters, designers, email marketers, social media managers, website developers, etc. Each team member needs to collaborate to create a synchronized marketing plan. The best way to unite these talents online is through a project management tool. Among the best digital marketing tools of 2022 for project management are:

  • Airtable
  • Asana
  • HubSpot Project
  • ProofHub
  • Trello


SEO or search engine optimization means optimizing the website content to rank among search engines, especially Google. It is a challenging task as it involves careful content curation, mobile optimization, user-friendly website designs, etc. Among the best digital marketing tools of 2022 for content or SEO are:

  • Ahrefs
  • HubSpot Content Strategy Tool
  • Keywords Everywhere
  • Moz
  • Ryte


More than half of the world’s population has a social media account. That is why brands and businesses always include social media in their digital marketing approach. So many competitors are on social media. So, they need to choose the right tools to help them succeed in their social media ads and campaigns. Among the best digital marketing tools of 2022 for social media campaigns are:

  • Buffer
  • BuzzSumo
  • Hootsuite
  • HubSpot Social Inbox
  • Iconosquare