YouTube is the largest video-sharing network in the world. When it comes to video marketing, it is one of the top 3 social media platforms. With 2 billion monthly active users, brands and businesses should never underestimate their power in promoting products and services.
A digital marketing speaker Hong Kong has noted that YouTube is the 2nd most visited site globally. Its parent company, Google, topped the rank. With people watching more than a billion hours of YouTube videos daily, the platform can significantly influence buying decisions. With these facts and stats, it is therefore vital to ramp up your YouTube strategy. Here’s an ultimate guide to YouTube marketing!
Choose the Best Video Thumbnail that Accurately Represents Your Content
For most video creators, a thumbnail seems to be not an important element. But it is the static image that people see first in video content. As such, the thumbnail of a YouTube video must grab the attention of a YouTuber. A thumbnail can influence people to click and watch your video content. First, use the right video thumbnail optimized for both desktop and mobile users. YouTube recommends a thumbnail size of 1280 x 720 pixels. While the aspect ratio of its preview should be 16:9. The file size of the image should also be less than 2 MB. Using high-quality photos can act as a teaser to your video style among YouTubers. If possible, include your video title to provide extra context to your viewers.
Create a Video Playlist on Your YouTube Channel
A playlist is a collection of videos that you have already published on YouTube. It is a way to organize your uploads according to categories or topics. A video playlist makes it easier for viewers to find your video content. According to a video marketing agency Hong Kong, a video playlist is also important in YouTube marketing because of 3 main reasons. First, it makes it easier for brands and businesses to curate content. Second, it increases the viewer’s watch time because it automatically plays all the videos in the collection. Third, a video playlist can rank for keywords that your audiences commonly search for. As such, it is a good strategy for video SEO.
Include Calls-To-Action (CTAs) in Every Video
Have you ever encountered speech bubbles when watching a YouTube video a couple of years ago? They are some forms of forcible CTAs in the video channel. Today, call-to-action in YouTube videos is very different. They can be inserted at the beginning, in the middle, or at the end of a video play. But the best CTAs come at the beginning of a YouTube video. This is because the viewer’s bounce-back rate gets higher as a video plays longer. Below are some of the best CTAs for YouTube marketing:
- Add to Cart
- Apply Now
- Ask a Question
- Book Today
- Don’t Miss Out!
- Enter to Win
- Follow Us On
- Free Trial
- Register Now
- See More
- Shop Now
- Show Me How
- Start Watching
- Subscribe Now
- Try X For Free
Keep a Consistent Channel Branding in All Your Social Media Accounts
Sharing your videos via email, Q & A sites, and social media pages is a great way to promote a brand or business. It is an easy way to provide extra insights about your video ads. It also expands your YouTube marketing reach. What is most important is to keep a consistent channel branding in all your social media accounts. Using the same logo, colors, and themes can make people easily recognize a brand or business. It can also foster customer loyalty and trust.
Make It Easy for Others to Share Your Videos
An effective YouTube marketing strategy is to make it easy for others to share your video content. Shareable YouTube videos expand their reach to other marketing channels and social media platforms. On YouTube, adding a video from another channel is very much accepted as long as it follows community guidelines. The best way to make it easier for others to share your videos is to keep your YouTube channel public. Posting its link on blogs, social media posts, and websites can also encourage your viewers to share the content.
Optimize Your Video Title and Description for SEO
Today, Google also includes videos in its search results. Because they are the most popular format among online users, YouTube videos need to optimize SEO. Optimizing a YouTube video for SEO is simple. Before uploading one, be sure to include a target keyword on your video file name. Use commonly searched keywords that are relevant to the video content on your description. Categorize your video based on related industries or niches. Better yet, tag them with popular keywords that are related to the topic of the video content.
Produce Videos Regularly
YouTube is a social media platform. As such, for YouTube marketing to succeed, it is important to produce video regularly. A social media agency Hong Kong recommends uploading a video on a YouTube channel once a week or once a month. If possible, keep it at a regular interval. This is to give your audience a chance to pre-empt when they could expect your next upload. You may consider doing a video series to create excitement among your viewers. What is important is you keep your channel visible to the subscriber’s eyes to ultimately succeed in YouTube marketing.