Nowadays, most people search for products and services online. They connect to brands and businesses via social media and messaging platforms. According to a social media agency Hong Kong, the number of monthly active users (MAU) in different social networks significantly increases. To date, Facebook has 2.85 billion MAU, Instagram has 1 billion MAU, LinkedIn has 740 million MAU, Pinterest has 478 million MAU, and Twitter has 340 million MAU. These statistics make online visibility for brands and businesses very important. People spend a lot of time online more than ever. So, content marketers need to improve SEO.
WHAT IS SEO?
SEO or search engine optimization is the practice of boosting the quality and quantity of traffic on a brand’s website. Most businesses believe that the more visitors you draw to a website, the more chances you can convert them into customers. If search engines like Google, Bing, and Yahoo show a brand on top of search results, it is more likely for it to be discovered around the world. This can build up a good brand reputation. There are a lot of ways to boost SEO. One of the best SEO strategies is content writing. It is the process of creating, editing, and planning web content. With the proper use of keywords and tags, content writing can bring visitors to a website. With the right content information and organization, content writing can show readers how wonderful a brand is.
TIPS TO IMPROVE YOUR CONTENT WRITING FOR SEO
As content writing and SEO go hand in hand, brands must enhance their SEO efforts when creating content. A content landing on the 50th page of search engines is equal to an invisible creation. It does not have any value if your audience will not be able to read it. Below are some tips to improve your content writing for SEO according to a digital marketing speaker Hong Kong.
Be Original and Unique
The very first step in improving your content writing for SEO is to improve your website first. You should keep all your content under one roof or domain name. This is to promote your brand identity online. You can choose an easy-to-use and reliable web hosting service like WordPress to create a website. Keep it as simple as possible for both the website admins and users. After creating a website, you can start creating original and unique content. Write topics related to your niche. Display your expertise in your written messages. A very important step to creating original and unique content is to take time researching to validate your information.
Get to Know Your Audience First
Many brands commit the mistake of writing content without researching the audience persona first. It is important to identify your target audience’s interest, problem, and style before making content. Not all posts should be sales-y. There are times when educating your customers can be a good SEO strategy. By getting to know your audience first, you can create content that attracts them based on their interest, match their style, and solve their problems. Achieving such goals allow search engines to rank higher when the audience searches.
Make Catchy and Strong Headlines
The title of the content is a short text that makes a big impression. That is why you should not underestimate the power of creating a catchy and strong headline. Always remember that the title is what comes out on a search result. Aim for a headline that catches people’s attention by beginning with trigger words. Informational content can use “Top 5” or “How to” titles. When you are creating content to offer products and services, “Free,” “Sale,” and “Win” can be very inviting.
Optimize Keywords and Phrases
Keywords are search terms used by content writers to optimize SEO. They are the common phrases people type online when searching for something. Content writing should use relevant keywords that match their target audience’s needs and interests. They should strategically be included several times within the content. Yet, content writing should also avoid overusing keywords. They will just turn your readers off and decrease the confidence among brands. Most general blog sites have built-in tagging capabilities for keywords. The key is to use them naturally when writing your content. Besides the title, the meta description of content also shows up in search results. It is a summary of what the content is all about. A video marketing agency Hong Kong recommends using your keywords within the meta description as much as possible. It is an effective way to boost the discovery of a video as well as written content.
Promote Natural Link Building
Content writing is not only writing the content. You will need to do thorough research to provide credible and accurate information to your audience. As such, link building can help improve the SEO of content writing. There are two ways of link building in written content. The first one is internal linking where you connect your writing to a previous post within your website. The second one is external linking where you connect your content to an outside website that is a source of your information. To allow a natural flow of backlinking, choose to use reputable websites on the niche you are writing. For internal links, choose only the posts that are relevant to what you are writing. Again, don’t overdo it. Keep it as minimal and relevant as possible.
Structure Your Posts
Do you believe in eye strain? This condition affects how online users surf the web. If the content is unorganized and not presented well, users will most likely leave because of eye strain. To improve your content writing for SEO, you must learn how to cut paragraphs and sentences into sections. Use proper text hierarchy through headline tagging. Titles should be tagged as H1, subtitles as H2, and so on.
Take in Rich Media on Your Content
The human brain can process visual content 60,000 times faster than text descriptions. Videos get 1200% share than text and images. So, don’t let your content come out boring by only using text. Use relevant images or videos to boost engagement in content writing. Rich media can also propel your content on social media. Social media is a powerful tool to boost SEO in written content. Sharing them on Facebook, Instagram, LinkedIn, Pinterest, and Twitter exposes the content to a large number of communities and users.