5 Tips for Picking the Right B2B Design Agency

Making your own website is quite difficult. Aside from finding the right template to use and making sure you have all the details of your company in it, you need to make sure that you can also be found when someone makes a quick online search. Most of the time, companies take the help of a consultant who has the skills and expertise in order to find out how to select a good web design agency. However, the job can be quite challenging if one decides to do it all on their own. The first thing that you should do is to conduct a careful research so that you can arrive at a list of possible web design agencies who are experts in B2B.

Here are some tips for choosing the right B2B web design agency according to a digital marketing agency Hong Kong:

Research and Compare

You should always remember that the job of a consultant is not only to look for the right clients, but also to ensure that the right work is done. Therefore, you should also ensure that the B2B web design agency that you have chosen has some of the best resources available for its use. Do not rely on just one or two sources. It is best to get in touch with more than three agencies and compare their rates and packages offered. This is the easiest way of ensuring that you get the best service package at the lowest possible rate.

Identify the Common Promotion Tools Used

Once you have the list of possible web design agencies, the next thing that you should do is to check if they have any of the basic tools for conducting website promotion. This includes the website itself, banners, buttons, logos, and so forth. If you cannot find reviews about any of the features of the company, then you should proceed to another agency. Some web design agencies might offer some of these features at no extra cost, but other companies might charge a little higher. Hence, it is best to find out how much extra work the company will be doing for you.

Create a Structured Process of Choosing an Agency

Choosing a web design agency is also important because a good web design agency will know how to leverage the power of the Internet to boost its clients’ marketing efforts. For example, a fashion site’s website might be able to get many more hits online through the presence of the popular search engine, Google. Hence, a good web design agency will have the ability to get more people to look at their fashion site through the search engines.

See How They Can Help Make Your Business Grow

You will also need to consider how your web design agency can help your business grow. Does it have a website that can help show you how your products or services are unique, or can it present your company as one of a kind?  For example, does it have a social media strategy that can help you get more followers on Twitter or Facebook?

A good web design agency will be able to help you determine your company’s strengths and weaknesses. For example, if you run a fitness company, you may find that a social media site, like Instagram, is a better platform to use compared to a blog because there are a lot of Instagrammers within the age group most acquainted to fitness. On the other hand, if you offer carpentry services, then using a blog is more ideal. The web design agency should work with all aspects of your company’s operations and make sure you can find good clients for your business by presenting good social media marketing strategies and website experience. Checking for awards or contests won like the Digital Excellence Awards can help affirm your decision in a web design agency.

Presentation of Projects

One of the things you should look at when choosing a web design agency is how they present projects to clients. According to a digital marketing speaker Hong Kong, this is an essential aspect because a web designer must understand the needs of a client before they present their creation. Remember that clients who are searching for specific information online do not necessarily have a clear idea on what type of website they want to have. A professional web designer must know how to put forward ideas that will capture the audience’s attention.

The design of your website will be determined by how good your connections are. How do you know if the people you’re dealing with are capable of delivering? This is crucial because you don’t want to be spending money on web design services only to find that half of your audience is unhappy and unsatisfied with your website. To help make the right B2B web design agency decisions, you must consider how the professionals you’re working with interact with their own clients.

Reference: https://socialmediaexplorer.com/content-sections/tools-and-tips/tips-for-choosing-the-right-b2b-web-design-agency/

Improving Lead Quality with LinkedIn Ads

LinkedIn has over 690 million monthly active users (MAUs). The number is only a fraction compared to Facebook and Instagram. But brands and businesses should never underestimate the power of LinkedIn. As the largest network of professionals, it is in the platform where you can mostly find decision-makers. This makes LinkedIn a powerful tool for marketing.

A digital marketing speaker Hong Kong highlights that LinkedIn is an effective platform for content marketing. Around 3 million users share content on LinkedIn weekly and they generated 9 million impressions. When it comes to cost per click (CPC), LinkedIn beats Google by 28%.

Furthermore, a social media agency Hong Kong notes that 80% of B2B leads are generated from LinkedIn. Whereas Twitter only generates 13% and Facebook only generates 7%. Below are some ways of improving lead quality with LinkedIn ads.

Amplify Successful Organic Posts 

Organic content is unpaid LinkedIn posts that provide value to target audiences. They can be discovered through keyword searches. Organic content is a resource that can help build your Linked Company Page. As they attract people to follow your brand, they can promote trust and provide social proof. Besides, a simple organic strategy can support your paid LinkedIn ads.

Once you publish organic posts on your LinkedIn Company Page, check which really resonated with your followers. Recently, LinkedIn allowed boosting of high-performing posts. Such an option is great for adding more prospects to your sales funnel or retargeting audiences. The first thing you need to do is visit your LinkedIn analytics to find your best-performing content. You can then click the “Boost Post” option on the content where you want to drive more traffic.

Build Ideal Target Audiences for Linked Ads That Focus on First-Party Data Collection

Today, it is very important to collect 1st party data to build your audience. Many recent privacy rules and updates have restricted the collection of 3rd party data. Therefore, it will be smart to build an ideal target audience group for your LinkedIn ads that focus on 1st party data collections.

You can expand LinkedIn targeting using lookalike audiences. Lookalike audiences are users who are similar to your matched audiences in a LinkedIn Company Page. Matched audiences are those who have already interacted with your LinkedIn ads. They are the best source of 1st party data in your CRM tool. If you need to nurture top-funnel audiences, saved audiences are a great place to start. Their buyer personas are based on interests, job functions & titles, professional industries, and seniority levels.

Collect Leads via a LinkedIn Lead Generation Objective

You can also collect information from your LinkedIn leads with permission via lead generation objective. It activates LinkedIn’s native lead gen forms that automatically show the profile information of a prospect. They can become useful resources for conversion data. Alternatively, if you want to run a lead gen campaign for people who opened but did not complete a lead gen form, you can run a website traffic campaign instead.  

Use Website Conversions Objective

A website conversion objective on LinkedIn urges target audiences to complete a certain action on your company’s website. This is an ideal way to guide your prospects to the sales funnel. First, you should install the LinkedIn Insight Tag, where you can set up conversion tracking. Under LinkedIn’s Campaign Manager, click the Create Conversion button. There are several options that you may choose. The basics are:

  • Download a file
  • Join an Event
  • Make a Purchase
  • Sign Up for a list

After setting up a website conversion objective, you can collect 1st party data on your company website.

Reference: https://www.socialmediaexaminer.com/how-to-improve-your-lead-quality-with-linkedin-ads/

4 Snackable Content Marketers Should Understand

The attention span of modern consumers is getting shorter and shorter. The noise from different social media channels resulted in people having less time to browse content. But there is an exception to the rule. That is, they stay longer if they get interested.

According to a social media agency Hong Kong, snackable content gets the most engagement within social media platforms. They are easy for readers and viewers to consume and share. So, they can help brands and businesses promote their products and services.

When creating short-form videos, a video marketing agency Hong Kong highlights the importance of showing the exact message within the first 8 seconds of the clips. It is because most viewers only watch a video for 10 seconds or shorter.


A digital marketing speaker Hong Kong defines snackable content as posts that are easy to consume and share. They are quick to create and are mobile-friendly. These include the following: 

  • GIFs
  • Infographics
  • Memes
  • Polls
  • Q & As
  • Quizzes
  • Quotes
  • Short video clips

It is easy to create snackable content because there are many applications you can use to do so. Adobe Spark, Canva, and Pablo by Buffer are some of the most popular apps. 


Effective snackable content is one that balances compelling graphics or visuals plus smart text choices. It is catchy but not sensational. Not being sensational differentiates it from click-baits. Below are 4 snackable content every marketer should understand:


GIF means graphical interchange format. It was invented by Steve Wilhite in 1987 to animate images in the smallest file format. Audiences no longer need to press the play button. The repetition of a soundless clip in GIFs makes viewers engage like the sound of a beat.

GIFs are pieces of impulsive snackable content. They can go viral because they are extremely versatile. They can be used to capture emotions or reactions, images on loops, and soundless motion videos. GIFs can establish a sound web presence among brands and businesses because they have lots of sharing potentials.


Oxford dictionary defines infographics as visual representations of data or information. Like a bar or chart with minimal text, it is a collection of data visuals that make the topic easy to understand. The main purpose of infographics is not to excite and engage. Rather, it aims to make information recallable. 

Infographics are engaging, fun, and meaningful. With a dynamic range of applications, they can be used as comparison points, how-to guides, survey data presentations, etc. Infographics don’t necessarily need to be sequential. What is important is that they project valuable information in the form of snackable content.


A meme is an image or video that portrays a cultural shorthand. The meaning of a meme depends on the reader or viewer. They may be too personal but viral at the same time. But even if it does not have an outright meaning, a meme can make sense in daily life. 

The concept of meme perfectly encapsulates snackable content. With a word or two, they can be specifically tailored as engaging and entertaining. They can also be easily scrolled and shared. Yet, creating a meme is a delicate art. Brands and businesses should consistently aim to create entertaining memes in a tasteful way rather than killing competitors. As such, they can have a wealth of snackable content.

Quote Graphics

Quote graphics are concise nuggets of humor, inspiration, and wisdom partnered with relevant images. With very little effort, users can agree, comment, dislike, or like the quote. They are likable and shareable because they are easy to process and view.

A compelling quote is like a Michelin Star meal. As a center dish, it is delicious in its own right. An “eye-eats-first” garnishing takes it to another level. Finding quotes relevant to a brand or business can command and retain the attention of loyal customers and potential prospects. Quotes are inherently compelling. But visuals make them snackable content.

Reference: https://blog.hubspot.com/marketing/snackable-content

YouTube Shorts Report for Q3 of 2021

As people’s attention span gets shorter, short-form videos get hotter! It all started during the COVID-19 pandemic. To kill boredom, many netizens use TikTok as a form of expression. As it boomed, many social media platforms cloned the app. 

YouTube is one of the late cloners of TikTok. It launched “Shorts” last March. They are 15 to 60 seconds music clips that disappear after 7 days unless a YouTube channel creator saves them. A digital marketing speaker Hong Kong highlights that YouTube Shorts offer a different viewing experience because they are in vertical format. As people access different apps via mobile, YouTube Shorts stand out when it comes to quality and precision.

Below, let us take a look at the YouTube Shorts report for Q3 of 2021.


YouTube started testing Shorts in India in September 2019. That was right after TikTok was banned in the said country. After 6 months of testing, YouTube Shorts was globally launched. 

With a 9:16 aspect ratio, YouTube Shorts take up the entire mobile screen. A huge pack of engaging music and visual effects make them more engaging and fun than regular videos, as a video marketing agency Hong Kong noted.

What is unique about YouTube Shorts is that they allow the participation of the uploader in the short clip. They can act like the ones singing or talking on audios and voice-overs. They can also add an extra flair to the visuals through animations, virtual backgrounds, effects, and GIFs.

After launching YouTube Shorts, the platform is determined to boost its discovery. YouTube enabled a dedicated Shorts tab on channel feeds and timelines. They also included Shorts as part of recommended and suggested videos during a search. YouTube also launched a Shorts Campaign last August. This was followed by a recent promotional partnership with music artists such as Camila Cabello, The Weeknd, and Ed Sheeran. 


A social media agency Hong Kong notes that 1/3 of all global Internet users are on YouTube. It makes the platform an ideal haven for short-form videos. 

After YouTube Shorts was launched, it has recorded 15 billion daily average views. As such, they have significantly helped creators boost channel subscriptions.

YouTube Shorts Report is a twice a month content, inspiration, product, and tips update in a scrollable format. It aims to support YouTube Creators to help figure out their next Shorts creation. 

Content: What’s Happening?

Many Shorts creators have an overactive imagination. They put it to good use by becoming the main character in creative scenarios. POV videos are rising among YouTube Shorts. 

Most YouTuber’s POV skits add a wholesome approach or provide context about the universe. The most engaging POV Shorts invite viewers to an immersive experience of the new reality. 

Using humorous and relatable characters, they capture the audiences’ curiosities. These concepts open up doors for daydreaming and spark engaging discussions.

Strategy: Seeking Attention Seekers

The first 3 seconds of YouTube videos are golden. That is why YouTube Shorts are straight to the point. They make it relevant to the viewer and set proper expectations within the first few seconds.

What is good about YouTube Shorts is that it allows you to visualize your audience persona and mimic them. As such, you can create Shorts content that your viewers would get interested in or long for.

Since YouTube Shorts have a length of 15 to 60 seconds, experimenting with a TON can help creators discover what work and what didn’t. By taking a look at the analytics, creators can evolve a niche. With a good data backup, it is easier to campaign using YouTube Shorts.

Tool: Audio Tips

The right audio can make or break YouTube Shorts and other forms of videos. Here are some helpful tips from YouTube to level up your Shorts audio:

  • Find them on feeds. When scrolling in the Shorts tab, check what’s the favorite audios among viewers. Creators can use them at the moment to join and jump on the trend’s bandwagon.
  • Make sure that your audio does not overpower your voice when you are speaking. A trick is to click the volume in the middle of the video and drag the lever to make sure that your voice is heard.
  • Think about your audience persona. Make sure you are using tracks that interest them. Not all pop songs can be appealing to everyone. Sometimes, the more serious professionals get annoyed with them.


When it comes to YouTube Shorts, content, strategy, and tool should be united. Use content to let them know what is happening. Be straight in your strategy to seeking the viewers’ attention. Make your YouTube Shorts stand out with a great mix of voice and music.

Reference: https://support.google.com/youtube/thread/96358511/youtube-shorts-report?hl=en

Common Website Speed killers

People’s attention span is getting shorter. Through the years, the noise that online apps and social media networks created kept them busy with a lot of things. A social media agency Hong Kong notes that a recent Microsoft study showed that the attention span of modern consumers has dropped to 8 seconds. So, brands and businesses are now off to a race of catching the audiences’ eyes in a matter of 3 seconds.

According to a digital marketing speaker Hong Kong, it is also important for a brand or business website to load quickly. Otherwise, online visitors may abandon your content and page. To do so, they need to be aware of the common website killers, and what to do about them.

The Importance of Website Speed

The speed of a website page is vital to the optimization of your visibility online. It has a direct effect on conversion rates, SEO, traffic, and user experience. Who would love o stay on a page that loads forever? Who would enjoy browsing blank picture frames online? Below, let us discuss the importance of website speed further!

Page speed is the amount of time it takes for a website to load. It is typically calculated in 5 ways:

  • First Contentful Paint (FCP) or the server loading time to show the first content element in a page.
  • Load time is the amount of time it takes for all website elements to fully load.
  • Mobile-first or the measurement of the page speed among mobile devices.
  • Time to First Byte (TTFB) or the server loading time to show the first information byte on a page.
  • Time to Interactive (TTI) or the server loading time to show the interactive elements of a page.

Most people cap a good page speed at 2-second. To check the page speed of a website, you can either use Experte Bulk Page Speed Test or Google PageSpeed Insights. Alternative page speed checkers are also available online. 

The page speed of a website is very important for the following reasons:

  • It affects conversion rates. A slowly loading webpage drives website visitors away. As such, it reduces the conversion rates of brands and businesses. They can miss a possible buyer or turn a loyal customer towards a competitor site. On the other side, websites with a good speed increase conversion rate. It allows consumers to browse products and proceed to make a purchase conveniently.
  • It affects SEO. As of May 2021, Google CORE updates included page speed became a vital part of the user experience. The search engine will now give a lower rank on websites that loads slowly and put users off. In reverse, Google ranks websites with good speed higher resulting in a brand or business endorsement of the first page of any search results. 
  • It affects user experience. To provide a better user experience, the website of a brand or business should load quickly. Each page should be easy to navigate and switch. These result in users staying longer on the site and even sharing it with others. 

Common Website Speed Killers

Is your website running slow? You might need to check if it has the following common website speed killers. 

Ad Network Code

An ad network code is a unique identifier code for a brand or business on eCommerce websites. They are usually accompanied by large files like auto-play videos, GIFs, images, etc. Unfortunately, because these files are large, they slow down the speed of loading. A knowledgeable website designer can help you avoid these speed bumps. 

Analytics Tags

If you are using analytics tags to gather insights on ads and campaigns, they can also be speed killers. The scripts connected to these tags carry an enormous amount of information that may take time to load. A smart way to solve such a concern is to constantly clear a website’s cookie usage. 

Big Unoptimized Images

Visuals are a great way to drive clicks and engagement among brands and businesses. But they add extra weight to a webpage. A video marketing agency Hong Kong suggests, as much as possible, limiting the size of your images and videos. Using an image editor can help optimize the uploading of visuals on your website. As a pro-tip, JPEG or PNG images load faster than other image formats. They are a lightweight alternative to GIF and TIFF.

CSS-Poor Stylesheets

Cascading Style Sheets (CSS) defines the HTML or XML display of a webpage. They contain anything from images to JavaScript to text formats. CSS is necessary for every web page, but too many of them can be website speed killers. So, it is best to combine multiple CSS and only display what is essential to prevent slowing down the speed of your website.

JavaScript-Based Functionality

These are software applications and codes used by every website. They can be website speed killers if used without caution or expertise. Most website developers recommend using Google analytics to power JavaScript. If possible, avoid embedded elements and multi-media content. It is because they take longer to load due to extensive media calculations.

Overstuffed HTML

Hypertext Markup Language (HTML) is the standard tagging system for achieving a consistent graphics theme and hyperlink effects in the World Wide Web (WWB). To avoid turning them into website speed killers, use lesser HTML codes as possible. Combine similar codes and get rid of unnecessary codes.

Social Media Buttons

Most brands and businesses use social media buttons. It is because social media marketing can never be ignored. They are the most powerful platforms to reach your target audiences. Social media buttons sometimes block a page from loading properly. Brands and businesses should first assess what social media buttons they should add to their web pages. Two or three will do instead of too many. 

Unprofessional JQUERY

JQUERY is a JavaScript library that simplifies interactions between HTML and Java codes. Unfortunately, an excess in JQUERY lags can slow down a webpage. To avoid these website speed killers, optimize your HTML codes and avoid unnecessary JavaScript. 

Reference: https://blog.red-website-design.co.uk/2021/10/20/slow-website-google-ranking/

How to Deliver Meaningful Content on LinkedIn

Are you one of those who market on LinkedIn? According to a social media agency Hong Kong, the largest network of professionals is very unique when it comes to promoting products and services. Brands and businesses need to deliver meaningful content to convert prospects into customers. It is how they discover the strengths of a brand or business. By offering meaningful connections and expertise, that’s how people leverage their LinkedIn strategies.

A digital marketing speaker Hong Kong highlights that LinkedIn is the most popular social media platform among B2B marketers. With 740 million monthly active users, the platform has influenced 52% of buyers during the research process in making a product purchase. Long-form articles are one of the favorites among LinkedIn professionals. That is why brands and businesses should learn how to deliver meaningful content on LinkedIn. Here’s how!

Why Deliver Meaningful Content on LinkedIn?

LinkedIn articles are a means to reach the LinkedIn community. That is why recently, LinkedIn extended the availability of its article creation to company pages. It widens the ground for content marketing among brands and businesses. Below are some reasons why we need to deliver meaningful content on LinkedIn:

  • Meaningful content can boost LinkedIn engagements. Most professionals on LinkedIn comment, like, or share good articles.
  • Meaningful content can drive conversion and traffic to a brand or business website. A majority of LinkedIn members are decision-makers. If they find your content valuable, they will go directly to your website to make a purchase.
  • Meaningful content positions a LinkedIn company page as an expert or industry leader. They establish authority by providing educational and informative content. 

How to Deliver Meaningful Content on LinkedIn 

To deliver meaningful content on LinkedIn, the platform suggests writing articles directly on your LinkedIn profile. Here’s a step-by-step guide on how to do it.

Step 1: Click the “Write Article” option on your LinkedIn’s Business Homepage.

Step 2: You can now start composing your article within the blank page. Within LinkedIn’s article composer, you can hover several elements and tools to enhance your article. The following text formatting options show on top of the blank page:

  • add headings
  • bold
  • bullet points
  • italics
  • links to your copy
  • quotes
  • underlined text

LinkedIn’s article composer also allows you to add a cover image. The cover image must be at least 2000 x 600 pixels. To add a cover image, click the “blank cover image” and upload. It also has a drag and drop option to add the photo.

Crafting an SEO-friendly headline is vital to the success of your LinkedIn article. Let people know what readers expect to gain by using keywords related to the niche or topic. Avoid using misleading headlines. The article you should write must expand information about the headline. Just a note, if you are using Grammarly or Lazarus, you may need to disable such extensions while writing an article on LinkedIn. It is because they can block the headline field. 

CTA, links, and quotes are a great way to create engagement, drive traffic, and generate leads on LinkedIn articles. As you write, think about the fewer words but more value. 

If you have a formatted article copy, you can click the small square+ icon on the body field. It allows you to embed other elements on your article such as images, slides, or videos. After embedding, you can add text to your visuals by hovering on them and aligning the hyperlink on them.

Step 3: After you are done writing the article, you can use the drop-down menu of the publishing tab to edit or view your article. A unique feature of LinkedIn’s article composer is the ability to share a preview of your draft with someone else. It can help you with a second opinion before publishing the content. Under the publishing drop-down menu, choose “share your draft” and share it to your preferred LinkedIn profile. You can wait for feedback before publishing the content by saving it as a draft. You can edit the draft once you have received the feedback.

Step 4: When you are ready to deliver your meaningful content on LinkedIn, click the blue “Publish” button to post it. LinkedIn suggests adding relevant hashtags to expand its reach. You can also choose to disable or enable comments on the post. Please note that you can also update your article once it is published.

Step 5: Integrate your meaningful content to your company pages on LinkedIn. Some pro-tips to deliver meaningful content on LinkedIn Pages are:

  • Do’s and Don’ts Guide to share your expertise about a particular niche.
  • FAQs for in-depth answers to commonly asked questions.
  • Listicle for easy skimming of valuable information. For example: “10 Quick Insights About Your Products & Services.”

Think creatively as you move forward. It can help you grow your LinkedIn community and achieve your marketing goals. 

Reference: https://www.socialmediaexaminer.com/how-to-use-linkedin-articles-for-pages/

The Ultimate Guide to YouTube Marketing

YouTube is the largest video-sharing network in the world. When it comes to video marketing, it is one of the top 3 social media platforms. With 2 billion monthly active users, brands and businesses should never underestimate their power in promoting products and services.

digital marketing speaker Hong Kong has noted that YouTube is the 2nd most visited site globally. Its parent company, Google, topped the rank. With people watching more than a billion hours of YouTube videos daily, the platform can significantly influence buying decisions. With these facts and stats, it is therefore vital to ramp up your YouTube strategy. Here’s an ultimate guide to YouTube marketing!

Choose the Best Video Thumbnail that Accurately Represents Your Content

For most video creators, a thumbnail seems to be not an important element. But it is the static image that people see first in video content. As such, the thumbnail of a YouTube video must grab the attention of a YouTuber. A thumbnail can influence people to click and watch your video content. First, use the right video thumbnail optimized for both desktop and mobile users. YouTube recommends a thumbnail size of 1280 x 720 pixels. While the aspect ratio of its preview should be 16:9. The file size of the image should also be less than 2 MB. Using high-quality photos can act as a teaser to your video style among YouTubers. If possible, include your video title to provide extra context to your viewers.

Create a Video Playlist on Your YouTube Channel

A playlist is a collection of videos that you have already published on YouTube. It is a way to organize your uploads according to categories or topics. A video playlist makes it easier for viewers to find your video content. According to a video marketing agency Hong Kong, a video playlist is also important in YouTube marketing because of 3 main reasons. First, it makes it easier for brands and businesses to curate content. Second, it increases the viewer’s watch time because it automatically plays all the videos in the collection. Third, a video playlist can rank for keywords that your audiences commonly search for. As such, it is a good strategy for video SEO. 

Include Calls-To-Action (CTAs) in Every Video

Have you ever encountered speech bubbles when watching a YouTube video a couple of years ago? They are some forms of forcible CTAs in the video channel. Today, call-to-action in YouTube videos is very different. They can be inserted at the beginning, in the middle, or at the end of a video play. But the best CTAs come at the beginning of a YouTube video. This is because the viewer’s bounce-back rate gets higher as a video plays longer. Below are some of the best CTAs for YouTube marketing:

  • Add to Cart
  • Apply Now
  • Ask a Question
  • Book Today
  • Don’t Miss Out!
  • Enter to Win
  • Explore
  • Follow Us On
  • Free Trial
  • Register Now
  • See More
  • Shop Now
  • Show Me How
  • Sign-Up
  • Start Watching
  • Subscribe Now
  • Try X For Free

Keep a Consistent Channel Branding in All Your Social Media Accounts

Sharing your videos via email, Q & A sites, and social media pages is a great way to promote a brand or business. It is an easy way to provide extra insights about your video ads. It also expands your YouTube marketing reach. What is most important is to keep a consistent channel branding in all your social media accounts. Using the same logo, colors, and themes can make people easily recognize a brand or business. It can also foster customer loyalty and trust. 

Make It Easy for Others to Share Your Videos

An effective YouTube marketing strategy is to make it easy for others to share your video content. Shareable YouTube videos expand their reach to other marketing channels and social media platforms. On YouTube, adding a video from another channel is very much accepted as long as it follows community guidelines. The best way to make it easier for others to share your videos is to keep your YouTube channel public. Posting its link on blogs, social media posts, and websites can also encourage your viewers to share the content.

Optimize Your Video Title and Description for SEO 

Today, Google also includes videos in its search results. Because they are the most popular format among online users, YouTube videos need to optimize SEO. Optimizing a YouTube video for SEO is simple. Before uploading one, be sure to include a target keyword on your video file name. Use commonly searched keywords that are relevant to the video content on your description. Categorize your video based on related industries or niches. Better yet, tag them with popular keywords that are related to the topic of the video content.

Produce Videos Regularly

YouTube is a social media platform. As such, for YouTube marketing to succeed, it is important to produce video regularly. A social media agency Hong Kong recommends uploading a video on a YouTube channel once a week or once a month. If possible, keep it at a regular interval. This is to give your audience a chance to pre-empt when they could expect your next upload. You may consider doing a video series to create excitement among your viewers. What is important is you keep your channel visible to the subscriber’s eyes to ultimately succeed in YouTube marketing.

Reference: https://www.hubspot.com/youtube-marketing

How to Build an Online Community

The legendary Greek Philosopher, Aristotle once said: “Man is by nature a social animal.” It means that man cannot live alone. We, as humans, are mutually dependent on a community. Such as saying holds when it comes to the Internet. People use the Internet to connect to the world. That is why online communities are rising. It is because of our need to connect and grow as social beings.

According to a digital marketing speaker Hong Kong online communities work like traditional groups. Common interest binds their members together. But one key advantage of online communities is that they maximize connections through the use of technology. They are now a go-to place for people searching for answers to their queries. They are platforms where people keep themselves updated with what is happening in the world today. As they foster self-expression and a sense of belonging, online communities became more meaningful today than peer-to-peer connections. Now, the question is: how to build an online community?


Each of us is probably a member of an online community. It may be a Facebook page, next-door neighbors, a LinkedIn network, etc. With the power of technology, an army of strangers can also be considered an online community. This makes its concept abstract. But in general, an online community is defined as a group of individuals who have common interests and shared values. 

Today, an online community is an important part of marketing strategy. Every brand or business needs to build and manage a community of followers. It is very important to sustain their growth and operation. An online community provides insights into your target audiences’ needs and preferences. It is also an effective crowdsourcing platform. When members collaborate and discuss their problems, brands and businesses can grab the opportunity to create products and services that the members of the group desire. If members of a brand’s online community are happy, they will share it with others. It builds a positive reputation for the brand. As you nurture followers and members, an online community can promote loyalty and retention. 


A social media agency Hong Kong highly recommends the following steps to build an online community

  • Select a community manager. A community manager is a dedicated team member who will be overseeing and supervising the group’s online activities. He or she will act as the chief operating officer of the online community. The community manager will work closely with the group to organize the branding of the community. In most cases, he or she will encourage community members to buy a product, buy another product, and continuously buy another product tier. In short, the community manager will also be the marketer for a brand.  
  • Define the goal and purpose. Every online community should have a purpose. This is the main core of binding online people together. Without a purpose, people will not understand why they should join an online community. For most brands and businesses, the goal and purpose of an online community answer the question: What experience do you want to give your customers? For example, you want to build a community of travelers for an airline company. The main goal of your online community may be sharing budget travel tips or cheap flights. discovery
  • Select a platform. The third step to build an online community is to find a home for the group. Depending on your niche, it can either be any of the social media networks. Facebook, Linked In, Twitter, and YouTube are ideal platforms for large online communities. Instagram, Pinterest, and WhatsApp are best for small online communities sharing the same creative passions. All of these are examples of free online community platforms. If you want to build an online community that you can fully control, you can host your own website and offer exclusive membership through accounts with user names and passwords.
  • Develop norms and rules. Even if the purpose of your online community is to serve its members, it should still have norms and rules. First, who can be accepted as members of the group? Then, how can one maintain his or her membership? Develop norms and rules on how should each member connect to the group. Make it clear what they can post or cannot post within the community page. 
  • Promote your online community. Building an online community does not end in setting it up. As your online community goes live, you will also need to promote it. Like a product promotion, show people why they need to join your group. Tell them what pain points can your online community solve. You can partner with influencers to attract members. You can invite your contacts or network members to join your group. Or you may also incentivize your group members through a referral program. The key to building an online community is consistent promotion. Just like a brand’s product and services, be proud of your online community!

Reference: https://www.bigcommerce.com/blog/online-communities/#4-tips-for-a-thriving-online-community

Basic Guide to Content Marketing

Have you ever wondered how Buffer and HubSpot made a name in the online world? How does Zomato acquire 1.3 million followers? And how the iconic Rolex is rocking Instagram? The single answer is “content marketing.” How is it? Let me tell you a story!

In the 1900s, brothers Andre and Edouard Michelin founded a tire manufacturing company in France. During that time, there were around 3000 cars in the country. So, to increase sales, they think of increasing the number of cars in the country. The brothers then created the Michelin Guide. It is a list of the best hotels and restaurants in France. It also included car mechanics, petrol stations, road maps, tire repair, and tire replacement instructions. Today, it is one of the best examples of effective content marketing material. The Michelin Guide made Michelin one of the largest tire manufacturers in the world. Among restaurants, being awarded a 3 Michelin Stars means having exceptional cuisine that is worth trying on a special journey. 

According to a digital marketing speaker Hong Kong, content marketing is a strategic marketing approach. It creates and distributes valuable content to attract and keep a defined audience. The content relates to what one sells. In this way, one educates people to know, like, and trust a business. Ultimately, it aims to drive profit. Below is a basic guide about content marketing.

What Does Content Marketing Mean for Your Business?

Bill Gates wrote an essay in 1996 entitled “Content is king.” He published it on the Microsoft website. He said that Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” It’s indeed happening now. Content marketing is a necessity for the modern brand.  

Everybody’s aware that content marketing works. But here’s some statistics to prove it:

  • Around 78% of consumers prefer knowing a company through articles rather than ads.  
  • Around 80% of businesses engage in content marketing.
  • Content marketing costs 62% less than outbound marketing and generates 3x as many leads.
  • Content marketing increases conversion rates by 600%.
  • Seven out of ten consumers prefer articles over ads.
  • Small businesses with blogs get 126% more lead growth than small businesses without blogs.
  • Coca-Cola spends more money on content creation than on television ads. 
  • Half of the Top 200 Fortune Companies have business blogs. 
  • Leading brands, including Microsoft, Cisco, P & G, and John Deere, used content marketing.

Content Marketing Formats

According to a social media agency Hong Kong, marketers know that no single type of content appears to everyone. Especially among social media networks, a mix of content posting can make a very powerful marketing strategy. Here’s a list of content formats that Hubspot put together:

BlogsInfographicsPress Releases
Book SummariesInterviewsQ & A Session
Case StudiesMemeQuotes
Charts/GraphsMind MapsResources
Company NewsNewslettersSlide Shares
Content CurationOnline GamesSurveys
Day in a Life Of PostOpinion PostTemplates
DictionaryOriginal ResearchTimelines
eBooksPhoto CollageTool Reviews
EmailPhotosUsers Generated Content
Helpful Applications/Tools  

The Four Elements of Content Marketing Strategy

There’s a lot of content marketing strategies that exist today. It’s up to marketers to take the creative chance. Here are four elements of content marketing strategy recommended by Semrush:

Brand Positioning is crafting an impression on your target customers. It associates a specific quality to your brand. The main goal is to make it unique and consistent. The type of brand positioning depends on the market situation.

  • Competitor Smackdown means finding the market leader of a specific niche and defeating it. 
  • Focus on a Sub-Segment is aiming for a specific niche and positioning the brand accordingly.
  • To Reshape an Already Appealing Market means reframing an existing market with new benefits and features.
  • While Creating Something from Scratch is positioning on a new need in the market. It’s the I-came-first brand positioning.

Value Proposition is a promise of the value you will deliver. It’s a short sentence about your organization’s unique offering. There are three steps in creating a successful value proposition: 

  • Identify your customer’s needs
  • Link their needs to your value offering
  • Differentiate your position, making you a better option

Aim for something easy to understand and which you can read in five seconds.

A business case is a document containing the necessary information to make a decision. It answers the how, what, why, and who of a new project. It’s also a justification for resources and expenditures. It’s best to include four sections in every business case:

  • Executive Summary communicates vital information about the project.
  • Financial Appraisal identifies the financial implications of the project.
  • Project Definition describes the project goals, benefits, and limitations.
  • Project Organization outlines the roles of the team and how they made decisions.

Strategic Plan summarizes how a company plans to operate and grow over the next three to five years. It presents the decisions made by the management in three areas:

  • Strategic Goals – the targets of the business, both financial and non-financial
  • Strategic Scope – the business offerings and their target market
  • Key Success Factors – what’s needed to achieve the goals

The foremost step to creating a strategic plan is by doing an internal SWOT Analysis and creating SMART Goals to increase performance.

Today, videos have been a favorite format for consumption among online users. A video marketing agency Hong Kong recommends using video ads to promote your products and services. They are a great form of content to explain how things work and solve the customer’s pain points. In conclusion, the methods to deliver content are changing. But the core principles remain the same. 

Reference: https://www.spiralytics.com/blog/beginners-guide-content-marketing/

6 Hacks to Write SEO Blogs Faster

Content marketing is the starting line of digital marketing. Through SEO blogs, brands and businesses can drive traffic to their social media pages and websites. It is also how they educate their prospect to learn more about their products and services. As such, they were able to convert them into customers and loyal followers. 

A digital marketing speaker Hong Kong notes that the foundation of SEO blogs is quality over quantity. Yet, while quality is paramount to the success of SEO blogs, quantity matters, too. Brands and businesses need to consistently post on their social media pages to stir conversations and engagements. They should also constantly update their content to provide relevant and timely information about their offerings. 

The challenge comes from the time consumed in creating SEO blogs. Most content creators or writers spend two hours or more to create a quality article. How much more if they will create engaging visuals like banners, photos, and videos? But there is no need to worry. There are some ways you can decrease the time spent when creating content. Below are six hacks to write SEO blogs faster.


SEO stands for Search Engine Optimization. It is the practice of enhancing web pages to make them rank on top of Google searches. SEO Blogs are content that contains relevant keywords that top search ranking of a specific industry or niche. By including the keywords within accurate and relevant pieces of content, Google will read a webpage as authoritative and reputable. Thus, it ranks the page on top of the search results. 

SEO Blogs are powerful tools to boost the online visibility of brands and businesses. They are also a platform to demonstrate the passion and expertise of a brand or a business. To gain the most traffic with a sustainable quantity of SEO blogs, here are some hacks!


Bulk Keyword Research

The first hack to write SEO blogs faster is to do a bulk keyword search. It can be a perfect start when you are planning to write a batch of SEO blogs. Save relevant keywords to your industry or niche in an excel file. It can be a handy tool to work backward once you think of fun or a new topic. Start by searching general keywords, then move forward to listing keywords that are difficult to scale. Bulk keyword research can save you a significant amount of time. Thus, it can help you write SEO blogs faster. A social media agency Hong Kong suggests doing bulk keyword research monthly. It is because keyword ranking typically updates every 30 days.

Content Calendar

After doing bulk keyword research, a second hack is to use a content calendar to plan your strategy for writing SEO blogs. Plot primary and secondary keywords for each calendar date for the month. They will serve as your daily focus when writing SEO blogs. Balancing and fully filling up your content calendar makes it easier for you to start writing once your workday begins. You don’t need to spend time thinking about what to do next as you’ve got a prepared schedule. It may also help you do advanced research in case you have plenty of vacant time. 

Content Outlines

The best hack to speed up writing SEO blogs is to outline your content first. The content outline will organize the flow of thoughts that you would like to write. It should contain the following elements:

  • A headline or the main topic of your SEO blog;
  • Subheadings to segment information making it easier for the audience to grasp them; 
  • Bullet points for listings and statistics. 

The content outline will make it easier for you to dissect information from one heading to another. It will also help you avoid losing focus and walking through rabbit holes during the process of writing. 

First Draft

After creating a content outline, it is now time to write your first draft. Start on top of the outline by creating an engaging headline. You can then proceed with filling up the subheadings with words and paragraphs. Start with the introduction, then focus on the pain points and needs of your readers and how to solve them. Don’t forget to link the content with at least three relevant pages on your website. It is also recommended to use authoritative websites as your backlink or reference for any term definition, enumeration, or statistics. You will be surprised that sticking to the content outline while writing your first draft can make wonders. You might be able to possibly write a quality SEO blog in just 30 minutes.


Once your first draft is complete, now it is time to proofread. A good hack in proofreading your draft is to read it aloud. It allows you to convert the piece of content into a conversational tone. You can also ask a colleague for some inputs on your writing. Always remember, two heads are better than one. You can also wait until the next day to do another retouch on your SEO blog. It can be a delay in time, but it is worth it. Your flow of thoughts may be different during the time of your writing and after 24-hours of writing the content. You are promoting objectivity in changing things as such. 

SEO Checklist

The final hack is to do an SEO checklist on your blog. It can be a 3rd or 4th edit on your content. Check if your headline has a good SEO score. Rephrase or reword it as needed. Keeping headlines within 5 to 8 words influences people to click your content. It is because fewer words make them straightforward. Check if your primary and secondary keywords are scattered throughout the content. Put your links on these keywords to highlight them. In the end, craft a simple meta description about your blog. Use power words to help your SEO blogs rank based on search intent. 

A video marketing agency Hong Kong also recommends a pro-tip of inserting videos instead of static images on your SEO blogs. According to search engine watch, pages with videos are 53x more likely to rank on Google.

Reference: https://www.semrush.com/blog/hacks-for-writing-seo-blog-articles/?utm_source=twitter&utm_medium=organic&utm_campaign=writing_seo_articles_fast&utm_id=en_marketing_blog