Top 3 Social Media Automation Tools

More than half of the world’s population uses social media today. According to a digital marketing speaker Hong Kong, it may be very challenging to manage to connect and target these 4.33 billion people. As the numbers keep increasing, brands and businesses need to find ways on how to make things easier and faster. Modern technology has an answer for such needs. Social media automation tools can do the jobs for marketers. Below, let us discuss the top social media automation tools in 2021.

WHAT ARE SOCIAL MEDIA AUTOMATION TOOLS?

A social media agency Hong Kong defines social media automation tools as software that accomplish specific social media tasks without human intervention. To put it simply, it is a program that automates things like posting and sharing content among social media platforms – Facebook, Instagram, Linked In, Twitter, etc. The key features of social media automation tools are:

Automated Analysis and Insights.  Social media automation tools are equipped with artificial intelligence (AI) that gathers analytics and insights into everything you have posted on your social media accounts. They will measure and track the performance of your campaigns. These can help brands and community building.

Automated Responses. One great feature of social media automation tools is their ability to directly interact with the customers. Using automated responses or chatbots, help keep your prospects engaged by sending immediate replies to their queries.

Content Publishing. After drafting a content or message, the tool will show you a preview of how it will look on a social media platform. Once you’ve integrated your social media account on the tool, you can then publish the content or message to multiple social media accounts all at the same time.

Easy-to-use Dashboard. Social media automation tools integrate all your social media channels in a single interface. With an easy-to-use dashboard, such investments make it easy for marketers to access all important marketing elements. 

Schedule Post. Social media automation tools allow marketers to program future posts at the time they think is best to publish content or message. This gives marketers enough time to plan their content strategy and make the most out of their social media pages. These tools let you schedule posts ahead of up to one month.  In most cases, these tools also recommend the time where most of the audience is active. They also facilitate easy content curation and reposting. 

TOP 3 SOCIAL MEDIA AUTOMATION TOOLS

Are you looking for a social media automation tool to boost productivity and save you from countless hours of content posting and scheduling? Here are the top 3 social media automation tools this 2021.

IFTTT. This abbreviation stands for IF This Then That. IFTTT is an integration platform that helps you connect with the world’s best brands. This social media automation tool is free to use. Premium IFTTT accounts start at $3.99 per month. IFTTT allows users to create applets composed of actions and triggers that one can connect to different devices. It also houses a hundred pre-made, time-saving applets that marketers can use to automate their social media tasks. You can check the list of available applets for IFTTT by clicking this link. Each applet serves as a command to enable exclusive automated tasks. Among the most popular are:

Sendible. Sendible is a full-fledged social media management tool for agencies and brands. With subscription services starting at $29 per month, their unified social media dashboard includes the following automation features:

  • Curation, scheduling, and sharing of content from RSS feeds
  • Evergreen posts recycling under repeating schedules
  • Individual or bulk scheduling of social media images, posts, and videos 
  • Keyword monitoring with automated alerts and notifications
  • Sending of regular reports to c clients and colleagues 
  • Separate scheduling of group campaigns and posts 
  • Unified inbox conversations

Sendible allows the tailoring of content using different attachments, emojis, and messages. It also allows grouping content per campaign to send them on separate queues. The tool automatically recycles posts that perform well under repeating queues. If you want to monitor specific keywords from other brands and competitors, Sendible is the perfect tool. It will send you an alert or notification via email or the Slack app every time there is a keyword match. With an in-depth reporting hub, users can automatically send customized reports to clients and team members on a daily, weekly, or monthly basis.

Zapier. As a global remote company, Zapier is the best way to automate work. It offers a limited free plan, and a wide range of subscriptions starting at $19.99 per month. Bands and businesses can start automating their tasks through a set of Zap motions. They may either be actions or triggers like:

  • ACTION: Alert me in Slack about the new Dropbox file.
  • ACTION: Copy the attachment from Gmail to Dropbox.
  • TRIGGER: When I get a new email in Gmail.

Like IFTTT, Zapier lets users create their own Zap be it an action or trigger. It also houses hundreds of pre-made and time-saving Zaps. 

Reference: https://bloggingwizard.com/social-media-automation-tools/

How to Localize Facebook Marketing

The digital marketing landscape is more competitive than it ever was today. Ad spend continues to rise and consumers are bombarded with so many noises in the online world. A major key for brands and businesses to appeal to their target audiences is ad personalization. This can be done by filtering them through demographics like age, gender, and location, etc. One thing is for sure, local ads are gaining power right now. Last year, mobile searches for Google’s “near me” businesses increased by 250%. Thus, a digital marketing speaker Hong Kong suggests learning how to localize Facebook marketing. Being the king of social media, such a strategy can really boost awareness and conversions among brands.

social media agency Hong Kong explains that the best way to localize marketing on Facebook is to use location pages. It has been around for a number of years helping consumers searching for directions of physical stores or shops with discounted offers near their location. Facebook location pages showed up to individual searches highlighting the closest businesses registered in their map. Facebook also features global pages. It is a page designed to help businesses with multiple global audiences and store locations in different countries. Within global pages are market pages. These are the same brand page showing on marketplaces of a particular location or region. Just like location pages, market pages show up on individual searches highlighting them as one of the closest businesses registered on their map. By understanding these concepts, we can now proceed to discuss how to localize Facebook marketing.

CREATE A BUYER PERSONA

The best strategy on how to localize Facebook marketing is to create a buyer persona. This is a fictional representation of your target audiences on Facebook. It starts with researching your current customers, your competitor’s customers, and potential clients of your industry or niche. You can also use existing data like the personal profiles of your existing followers on Facebook. The main goal of creating a buyer persona is to understand your target audiences better. It also allows brands to determine how large the market is and how much budget they will need for such a campaign. Group your information based on the following filters:

  • Demographics such as age, education level, gender, geographic location, household income, languages, marital status, occupation, parental status, race, etc.
  • Hobbies, interests, and behaviors. This is where you need to be creative and smart. You will need to dig into the users’ common activities and the pages or topics they engaged in and followed.
  • Reason for buying. This answers why the user is interested in making a purchase. Is it for his or her own use or somebody else?

After getting all the information, you can now create a buyer persona that you think is people with the highest potential to buy your products and services. This is where Facebook global pages and location pages enter. If your brand wants to offer products and services in different parts of the world, you can apply for global pages and create market pages once approved. In the meantime, while waiting for approval, you can start creating Facebook local pages for each location. This also applies to those starting small. It allows you to reach a strong market of people within your location. All you need to do is register a store location on the said page. Once you are eyeing for growth or if your global page is approved, you can just switch your local page and turn it into a market page.

CREATE LOCAL FACEBOOK GROUPS

Out of the 2.85 billion monthly active users on Facebook, 1.8 billion are members of 10 million groups on the platform. These are vibrant communities where connections and engagement happen daily. Picking up the momentum of Facebook Groups can help brands and businesses localize marketing. They can create a Facebook Group based on geographical location and stir conversations relevant to the local community. Through hyper-local settings, brands and businesses can build and grow a community of followers that can eventually be converted as customers.

TAILOR POSTING FACEBOOK ADS ACCORDING TO TIME ZONES

Another way to localize Facebook marketing is to tailor posting ads according to time zones. In the absence of global and location pages, Creator Studio allows scheduling ads based on regional time zones. As such, Facebook ads can reach the right people at the right time. With the right content, you can increase click-through rates dramatically. A pro-tip in hyper-localizing the ad is to tag particular regions in your post. It will show up in regional searches to audiences within that region.

TEST ORGANIC FACEBOOK POSTS

Facebook Creator Studio also allows brands and businesses to do A/B testing on organic posts. This can be a good way to learn which post has gathered the most engagement. As such, it builds evidence in creating the most effective ads for a locality. You can start testing one post at a time and change them every 7 days. By carefully analyzing the effects of changes on an ad, you will better understand what content resonates with the community.

Reference: https://www.socialmediaexaminer.com/facebook-global-pages-and-market-pages-how-to-localize-your-marketing/

Optimizing Conversion Rate After the COVID Pandemic

Think of this! You have a website and you offer great products but people are not getting on board. What do you need to do? A digital marketing speaker Hong Kong suggests that you need to find ways to optimize your conversion rate, especially after the COVID pandemic where people shifted from buying physical stores into digital shopping. There are lots of ways you can boost your sales. We’ve got you covered here!

WHAT IS A CONVERSION RATE?

A conversion rate is a measure of how good your marketing is by getting people to do what you want them to do. The higher your conversion rate is, the better your marketing strategy works. To calculate your conversion rate, you need to get the percentage of people who visited your landing page, social media pages, and website over those who got converted. A social media agency Hong Kong lists the actions of those who get converted as follow:

  • Make a purchase
  • Submit a form (contact form, lead gen, etc.)
  • Call your business
  • Engage with online chat
  • Sign up for a subscription (paid or free)
  • Register on the site
  • Download something app (eBook, mobile app, software trial, etc.)
  • Use something (upgrade feature on your app or software, use your app or software for a certain amount of time)
  • Engage with your site in some way (number of pages visited, repeat visits, time on site)

There are other conversion actions people can take on. The most important conversion is getting website visitors to purchase your products and services and become your loyal customers.

OPTIMIZING CONVERSION RATES AFTER THE COVID PANDEMIC

Conversion rate optimization (CRO) is the process of knowing what your audience needs for them to take action on your landing page, social media pages, and website. It involves A/B testing, content marketing, social media, and a lot more. The COVID pandemic has significantly boosted online shopping. To help brands and businesses in optimizing conversion rates after the COVID pandemic, here are some best practices.

Test Different Elements on Your Landing or Product Pages

Unlike SEO, conversion rate optimization means experimenting with different elements on your website’s landing and product pages. CRO relies on ideal customers. Ideal customers have varied interests and preferences. Some may like to read educational articles to get to learn about your products before buying them. Others may love to see images of the product to feel their beauty and dimensions. Others may be fond of videos to get to know the brand or product story. According to a video marketing agency Hong Kong, social videos have 1200% more conversion than images and text. 

Perform A/B Testing

Most social media pages provide a/B testing tools to optimize conversion rates. Take advantage of these tools to know which ads and campaigns work best. A/B testing means running different versions of an ad by separating your target audiences into two random groups. In this way, marketers can identify which type of ads result in higher conversions. If you have a website that invites a lot of traffic, you can also perform A/B tests on different pages. Using Google Optimize, you don’t need design skills or technical knowledge to perform this kind of test. An editor helps you create altered versions of your pages through an easy click-and-remove step. This will help you see the efficacy of each element once you add and remove them from a page.

Decide the Time Frame for your A/B Test

Brands and businesses should decide a time frame for every A/B testing. The recommended time frame on how long you should run an A/B test is around 7 to 15 days. In this way, you are giving enough time for decent traffic to see the variation of pages during your A/B test. At the same time, you can observe and learn something new about your audiences. Here’s a simple example: If you decide to remove the product price on a test page and observe that your sales have crashed, this means that your audience needs to see the product price before making a purchase. Yet, it doesn’t mean showing the price on the same spot. You can move them below the product description or higher up to increase conversion. 

Always Do an A/B Test to Optimize Conversion Rates

There is no permanent thing in this world but “change.” Marketing is continuously evolving and your target audiences’ behavior is constantly shifting. As your brand continues to grow, as you gain new prospects, and as you launch new products, A/B testing should always be your guide in making marketing decisions. This is to ensure that your content is getting the maximum conversion. 

The Bottom Line

Only 25% of businesses today are satisfied with their conversion rates. The average conversion rate among marketers is 2-5%, but this is what most businesses want. A good conversion rate is above 10%, but to achieve such a goal, you should follow the abovementioned best practices.

Reference: https://www.socialmediaexaminer.com/conversion-rate-optimization-in-post-covid-world/

Content Marketing on Facebook

It is true! Content is king. Content marketing is now a necessity for modern brands. It is also the number one key to success in social media marketing. Behind a great brand is a wealth of useful and valuable content. Content marketing is a creative way to tell a brand story. It helps influence conversions. It improves brand reputation. It is also a cost-effective way to bring new leads through SEO efforts. According to a digital marketing speaker Hong Kong, 78% of consumers prefer getting to know a brand via articles rather than ads. As 93% of interaction starts with a search engine, brands and businesses posting blog content consistently have 434% more indexed pages than those who don’t publish at all. 

If content is king, then, Facebook is the king of social media. With 2.85 billion monthly active users, there is no doubt about the large reach of Facebook ads and content compared to other social media networks. For a social media agency Hong Kong, Facebook offers the most comprehensive and diverse advertising audience in this digital age. Around 65% of Facebook users view photos, 46% watch videos, and 65% share content with everyone. No wonder, 94% of marketers use Facebook as their primary marketing channel. If you are one of them, here are some tips for content marketing on Facebook that have proven to work for such a long time.

Post Different Types of Content

Content creation is the top priority for 55% of inbound marketers. The most popular technique these marketers use that has worked in the past years is keeping their content dynamic. This means experimenting with different types of Facebook posts. Videos perform better than all other types of posts, according to a video marketing agency Hong Kong. On average, there are around 8 billion video views on Facebook daily ,and they get 59% more engagement than other posts. Social media users love visuals. So, images rank next to videos as the most popular type of content on Facebook. They get 2.3x more engagements than a post without images. User-generated content (UGC) ranks third. They are very powerful in boosting conversion as 84% of Facebook users trust recommendations among other forms of advertising. 

Successful content marketing on Facebook adopts the 70-20-10 approach. Post original materials 70% of the time. Share relevant content 20% of the time. Create ads for the remaining 10%. Other types of Facebook content you can include are the following:

  • Blogs
  • Bucket list
  • Infographics
  • Memes and quotes
  • Podcasts
  • Questions
  • Quizzes
  • Tips

The most successful brands post at least 4x to 5x a day on Facebook.

Take Advantage of AR and VR Content

Content marketing on Facebook is not limited to writing blogs, FAQs, infographics, and other text content. It is more of using rich media to engage the target audiences in the platform. Today, the best way for people to connect on Facebook is through live streaming and video calls. Augmented reality (AR) allows overlapping audio and visual elements on images and videos. Virtual reality (VR) is the technology that allows users to enter a simulated environment in video content.

Facebook has been using AR & VR technology for several years now. But recently, they are implementing better AR & VR tools to help brands and businesses enhance their content. AR try-on, AR glasses, and even the upcoming smartwatches are some innovative AR & VR products that Facebook offers. Crafting AR & VR for content marketing on Facebook can be tricky. However, marketers should never ignore its power as it adds value to the buying experience of 66% of Facebook shoppers. By using AR & VR, brands and businesses can most likely increase conversions.

The best way to use AR on Facebook content is through Facebook and Instagram Stories. Around 1 billion stories are shared every day across Facebook’s family of apps. From face filters to fun animations, brands and businesses can create and share behind the scenes, limited promotions, and product highlights with these types of content. Use VR to bring users to a brand’s world. Challenge them to create UGC videos with a brand located in the background. Brands can also create VR contests and games to highlight their products and services. All the more AR & VR is a rising form of innovative content.

Use Facebook Messenger to Supplement Your Content Marketing Strategy

There are around 2.4 billion users of Facebook Messenger. There are also more than 20 billion messages exchanged between businesses and users on the said platform. These make Facebook Messenger an incredibly powerful Facebook content marketing tool. Modern consumers want immediate responses to their queries. The practice of using chatbots on Facebook Messenger addresses such a demand. Chatbots are virtual assistants that communicate with the audience in a conventional and natural humane way. Content marketers can program personalized chatbot responses to connect to their Facebook target audiences. Program an entire product catalog as a menu offering to Facebook Messenger. If they inquire for options, offer them a Catalog list based on relevant categories. Content marketers can also use Messenger chatbots to make the buying experience easier. By integrating in-app checkout, a Facebook user no longer needs to leave the app in order to make a purchase. This can greatly increase conversion.

Reference: https://revive.social/facebook-marketing-tips/

Top 5 Content Marketing Trends in 2021

Each brand has a story. Every product and service has its own history. It is what makes them unique. It is also what makes the audiences love them. But how can a business tell the history and story of their brands, products, and services? The best way is through content marketing. Around 87% of businesses today use content marketing to power the campaigns and promotions of their brands, products, and services. There are many ways how brands can apply content marketing. Below are the top 5 content marketing trends in 2021.

WHAT IS CONTENT MARKETING?

According to a digital marketing speaker Hong Kong, content marketing is a strategy of creating and distributing valuable content to attract target customers and drive sales. Instead of pitching products and services, content marketing helps the target audience realize that a product or service can be the best solution to his or her pain point or problem. There are several techniques to use content marketing. These are through:

  • Articles 
  • Customer ratings and reviews
  • eBooks
  • Emails
  • Infographics
  • Newsletters
  • Social media stories
  • Videos

Content marketing has proven to be an effective strategy as it is what the customer wants. Modern consumers don’t want intrusive ads, irrelevant messages, and spam emails. What they want is great content to entertain and educate them. Compared to outbound marketing, they are 62% cheaper but generate 3x more leads. 

Top 5 Content Marketing Trends in 2021

Here are the top 5 biggest content marketing trends that brands need to know in 2021.

AI-Driven Content

Artificial Intelligence (AI) is taking over almost all elements of marketing. This 2021, AI content tools are a rising trend. AI-driven content such as AI content writing apps, easy video creation tools, graphic templates, and social media posting makes it effortless and quicker for brands to fill up their content calendar. These huge leaps in AI marketing help marketers accomplish more ads and campaigns.

Some popular AI content writing apps are Articoolo, Quill, WordAI, and Wordsmith. Some latest easy video creation tools are Blender, DaVinci Resolve, Lightworks, Openshot, and Shortcut. While the best graphic design apps are Adobe, Affinity Designer, CorelDraw, Inkscape, and Sketch. It is also a must for brands to be online 24/7. Customers demand a quick response to their queries. It is also convenient for them to shop anytime and anywhere they want. Social media posting apps can boost the reach of content through automated posts based on the best times to reach large audiences. AgoraPulse, Buffer, CoSchedule, Falcon, and Loomly are the most-used social media posting apps today. 

Content Communities

Building content communities is also one of the biggest rising content marketing trends in 2021. This is because communities can expand the reach of content as mentioned by a social media agency Hong Kong. Out of 2.80 billion monthly active users on Facebook, 1.8 billion are members of Facebook Groups. Out of 722 million LinkedIn members, there are 55 million LinkedIn pages. Building social media communities around content sharing helps brands expand their reach even with a small number of resources. Facebook Groups have proven to make or break brands through viral content. LinkedIn Pages showed greater conversion hosting a large number of company decision-makers. The sense of community belonging also results in brand loyalty. With this content marketing trend, brands can make their followers feel like a part of their family and turn them into advocates.

Content Repurposing

Content repurposing is a practice of recycling published content to expand its reach. This can initially be done by resharing the links of content on other content websites or social media channels. Another way to repurpose content is to take all its informational elements and rewrite it for publication on other blog sites. Content repurposing makes it easier for content to scale by allowing them to reach different audiences. Enhanced articles, images, and videos can serve as a basis for engaging social media posts.  The key to this content marketing trend is for brands to find the right evergreen posts. 

Live Videos and Webinars

Live videos and webinars are booming as a content marketing strategy in 2021. A video marketing agency Hong Kong noted that such a trend was accelerated because of the social distancing restrictions in 2020. Live videos and webinars always showed a positive ROI for video marketing. A live broadcast is a video transmitted online in real-time. They are much more personal in connecting with the audience. They don’t need sophisticated equipment, and they can also address the viewers’ concerns at the right moment. Webinars are educational presentations wherein participants can participate in live discussions. Such a trend is a two-way interaction among brands and their target audiences. Demos, explainer videos, unboxing are some of the most popular forms of webinar videos in social media today. Here, influencers can serve as brand ambassadors to further educate their target audiences.

Voice Search

There are 3.5 billion people who access the Internet using mobile devices today. A large percentage of these mobile users prefer voice search over typing keywords on search boxes. This is why voice search is an important content marketing trend today. Brands should focus not only on written keywords but also on commonly spoken searches among online consumers. They can do this by optimizing the conversational nature of their content. Frequently Answered Questions (FAQ) are a gold mine to voice search content. Here, content creators can list down the common questions asked by the target audience about a brand, product, or service. Explainer videos with the right meet descriptions and tags can also boost content marketing through voice search. YouTube now allows auto-captions using simple words commonly used by searchers.

Reference: https://www.wordstream.com/blog/ws/2020/11/23/content-marketing-trends

The Power of KOL Marketing

Word of mouth is the most powerful marketing technique in history. Happy customers tell their families and friends about their wonderful experiences with your business. This will certainly result in a rise in your sales. Today, brands can scale such a power to reach more potential customers, that is, through partnering with influencers and key opinion leaders (KOL). Most modern consumers buy products and services upon the recommendation of experts or user testimonials. According to a digital marketing speaker Hong Kong, a thin line divides an influencer and a KOL. Influencer marketing is more popular among social media platforms. Yet KOL marketing has more power.

WHAT IS A KEY OPINION LEADER (KOL)?

A key opinion leader (KOL) is a person or an organization with a prominent and strong social status within a community. They are seen as true experts or trusted entities in a certain industry or niche. Some good examples of KOLs are celebrities, columnists, and political figures who became famous because of significant achievements they have accomplished. 

KOLs have the unique ability to influence people and win their trust. People listen and value their opinions when making important decisions. In most cases, KOL comes up with actionable tips and original ideas to help others – individuals, entrepreneurs, businesses – achieve their goals. Brands and marketers alike may want to partner with KOLs to nurture the growth of a business. 

WHAT IS THE DIFFERENCE BETWEEN AN INFLUENCER AND KOL?

Most marketers and social media agency Hong Kong partner with an influencer to boost conversion and sales. An influencer is someone with the power to influence buying decisions because of their authority, knowledge, position, and relationship with the audience. In a general sense, KOLs can also be considered influencers. However, not all influencers are KOLs. Key opinion leaders are trusted because of the expertise they have gained through long-time experiences and professional training. They seldom operate in social media as they concentrate more on honing their skills. Influencers, on the other hand, work in reverse. They make most of their income on social media. Their credibility is not based on their expertise. Instead, they are dependent on the content they share and the persona they project. A video marketing agency Hong Kong mentions that the best influencers are vloggers and YouTubers.

SOME TOP KEY OPINION LEADERS

Here are some top key opinion leaders that a brand might want to partner with or most people may want to follow.

  • Arianna Huffington is a Greek American author and commentator. She has established her writing career by publishing 15 books on politics and journalism. She became a KOL and thought leader upon creating The Huffington Post. It is a popular website that offers liberal commentary and news. 
  • David Rowan became popular as a leading authority in the technology industry. He founded WIRED UK, a bi-monthly online magazine that reports the effects of science and technology in the modern world. As an innovative tech leader, he gets to experience the latest devices, gadgets, and software.
  • Marie Forleo is a life coach, philanthropist, and TV host. She coaches clients online with bartending, dancing, and fitness skills. She was one of the first Nike Elite Dance Athletes. As a motivational speaker, Marie devotes herself to helping creative people unlock their true potentials. 
  • Seth Godin is the godfather of modern marketing. He was an author, blogger, and marketing speaker. Seth has published 19 bestsellers in 35 languages, 7500 blog posts, and has delivered speeches to more than 3,000,000 people globally.
  • Tim Ferris became popular for his book, “The 4-Hour Work Week.” It is a New York Times bestseller about how to reward yourself while working and enjoy a larger life even before retirement. He was a notable angel investor venturing in Evernote, Shopify, and StumbleUpon. He also imparts his wisdom among start-up founders to help them grow their businesses.

THE POWER OF KOL MARKETING

KOL Marketing has proven to be a very powerful strategy to boost conversion and loyalty among brands. It helps a brand reach a targeted audience based on an industry or niche. KOL has established experts and provides high-impact recommendations of products and services. Such a type of recommendation is 50x more likely to trigger a purchase. A long-term relationship with a KOL also gives brands a human touch to marketing. KOL marketing was seen as more authentic and honest with thought leaders personally endorsing quality products and services. KOL marketing is also a cheaper and faster way to boost sales than traditional advertising. Modern consumers trust word-of-mouth from experts and thought leaders 10x more than paid media. They have an average ROI of $6.50 for every dollar spent.

Key Opinion Leaders are here to stay and so does KOL marketing. By choosing the right KOL for a brand, companies can achieve their marketing goals in different ways.

Reference: https://www.activecampaign.com/blog/key-opinion-leaders

Top SEO Techniques to Drive More Traffic This 2021

Online marketing faces a lot of challenges and changes every year. And so does SEO. It is especially a dynamic process with search engine algorithms updating every month. According to a digital marketing speaker Hong Kong, there are around 3.5 billion daily Google searches. But only 0.78% of these searchers click on the second page of search results. For businesses to stay on the front pages of search results, they need to apply a lot of flexibility and innovations. The most important part is optimizing SEO. Below are top SEO techniques to drive more traffic to your website this 2021.

Artificial Intelligence (AI)

Today, AI played an important role in the personalization of content. A social media agency Hong Kong notes that Ai has greatly helped determine what the searchers are looking for. The use of artificial intelligence and machine learning can be a game-changer when doing A/B experiments among social media platforms. These help brands decode the best-performing ads and content based on algorithms. 

Core Web Vitals

Google announced new search ranking metrics last May 2020. These are called core web vitals. Core web vitals rank pages according to interactivity, loading, and visual stability. These metrics aim to provide searchers a better website experience. Businesses should pay close attention to optimize the chat functions of a website. They should also work on increasing the loading speed of their pages and compressing visuals to make them mobile-friendly. 

Google EAT & Branded SEO

The main factor when ranking Google search results today is a human reviewer. A human reviewer rates websites based on the Google EAT guidelines. It stands for the following:

  • Expertise reflects the site content’s knowledge over a niche. 
  • Authority is equal to the influence of the site among online viewers.
  • Trust equates to the audiences’ confidence in visiting the site.

A site that displays expertise, authority, and trust is more likely to rank higher on Google. The trend is that reputable brands give more value to consumers because of their larger audience reach.

Influencer SEO

One of the top SEO techniques to drive more traffic to a brand’s website is to partner with influencers. They may be a thought leader from an industry or a key opinion leader (KOL). But most of the time, these people are those who have the power to affect the buying decisions of social media users. Today, around 89% of marketers believe that influencer SEO is the best digital marketing technique. Influencers can help a website build high-quality backlinks. They can create relevant brand content and link it to your products and services. If the content goes viral, there is a higher chance that Google will put it on the top search. Search engines have a soft spot over trending and viral content. 

Original and Unique Content

Creating original and unique content is still the best technique to drive traffic to a website. Consumers nowadays are very smart. They don’t just click and buy according to impulse. They first read the product description, pros & cons, and reviews on a website before making a purchase. With so many competitors online, brands should aim to create content that offers a unique value to their audiences. Some good content materials are case studies, customer testimonials, experiments, infographics, etc. 

Video Marketing

A video marketing agency Hong Kong cited YouTube as the second most popular search engine after Google. With over 1 billion users, it is high time for brands to tap into video marketing. Brands that have a video channel and name can link video content to their social media platforms and websites. To rank in Google search results, they should use relevant keywords when putting captions and meta descriptions on their YouTube videos. It is also best to put a channel description to let Google know what your YouTube channel is all about.

Voice Search

Today, more than 50% of smartphone users engage in voice search. Most of these voice search queries are long-tailed and very specific. As such, brands should optimize the voice search function of their websites to drive more traffic. Such an SEO trend is expected to rise in staggering numbers this 2021. To optimize the voice search function of a website, a business should input multilingual, multi-speech, and multi-text on their voice search functions. They should also list with a physical address on Google My Business as voice search commonly prioritizes local listings. Apart from the physical location, people often commonly search for the exact day and time when a business operates.

The Bottom Line

As a rule of thumb on SEO, businesses should build a website for the consumers and not a spider for a search engine like Google. It is worthless even if you rank on top of the first page of a search result if you can’t convert your leads into customers.

Reference: https://www.wordstream.com/blog/ws/2021/01/12/top-seo-trends-2021

Tips to Improve Your Content Writing for SEO

Nowadays, most people search for products and services online. They connect to brands and businesses via social media and messaging platforms. According to a social media agency Hong Kong, the number of monthly active users (MAU) in different social networks significantly increases. To date, Facebook has 2.85 billion MAU, Instagram has 1 billion MAU, LinkedIn has 740 million MAU, Pinterest has 478 million MAU, and Twitter has 340 million MAU. These statistics make online visibility for brands and businesses very important. People spend a lot of time online more than ever. So, content marketers need to improve SEO.

WHAT IS SEO?

SEO or search engine optimization is the practice of boosting the quality and quantity of traffic on a brand’s website. Most businesses believe that the more visitors you draw to a website, the more chances you can convert them into customers. If search engines like Google, Bing, and Yahoo show a brand on top of search results, it is more likely for it to be discovered around the world. This can build up a good brand reputation. There are a lot of ways to boost SEO. One of the best SEO strategies is content writing. It is the process of creating, editing, and planning web content. With the proper use of keywords and tags, content writing can bring visitors to a website. With the right content information and organization, content writing can show readers how wonderful a brand is. 

TIPS TO IMPROVE YOUR CONTENT WRITING FOR SEO

As content writing and SEO go hand in hand, brands must enhance their SEO efforts when creating content. A content landing on the 50th page of search engines is equal to an invisible creation. It does not have any value if your audience will not be able to read it. Below are some tips to improve your content writing for SEO according to a digital marketing speaker Hong Kong.

Be Original and Unique

The very first step in improving your content writing for SEO is to improve your website first. You should keep all your content under one roof or domain name. This is to promote your brand identity online. You can choose an easy-to-use and reliable web hosting service like WordPress to create a website. Keep it as simple as possible for both the website admins and users. After creating a website, you can start creating original and unique content. Write topics related to your niche. Display your expertise in your written messages. A very important step to creating original and unique content is to take time researching to validate your information.

Get to Know Your Audience First

Many brands commit the mistake of writing content without researching the audience persona first. It is important to identify your target audience’s interest, problem, and style before making content. Not all posts should be sales-y. There are times when educating your customers can be a good SEO strategy. By getting to know your audience first, you can create content that attracts them based on their interest, match their style, and solve their problems. Achieving such goals allow search engines to rank higher when the audience searches. 

Make Catchy and Strong Headlines

The title of the content is a short text that makes a big impression. That is why you should not underestimate the power of creating a catchy and strong headline. Always remember that the title is what comes out on a search result. Aim for a headline that catches people’s attention by beginning with trigger words. Informational content can use “Top 5” or “How to” titles. When you are creating content to offer products and services, “Free,” “Sale,” and “Win” can be very inviting.

Optimize Keywords and Phrases

Keywords are search terms used by content writers to optimize SEO. They are the common phrases people type online when searching for something. Content writing should use relevant keywords that match their target audience’s needs and interests. They should strategically be included several times within the content. Yet, content writing should also avoid overusing keywords. They will just turn your readers off and decrease the confidence among brands. Most general blog sites have built-in tagging capabilities for keywords. The key is to use them naturally when writing your content. Besides the title, the meta description of content also shows up in search results. It is a summary of what the content is all about. A video marketing agency Hong Kong recommends using your keywords within the meta description as much as possible. It is an effective way to boost the discovery of a video as well as written content.

Promote Natural Link Building

Content writing is not only writing the content. You will need to do thorough research to provide credible and accurate information to your audience. As such, link building can help improve the SEO of content writing. There are two ways of link building in written content. The first one is internal linking where you connect your writing to a previous post within your website. The second one is external linking where you connect your content to an outside website that is a source of your information. To allow a natural flow of backlinking, choose to use reputable websites on the niche you are writing. For internal links, choose only the posts that are relevant to what you are writing. Again, don’t overdo it. Keep it as minimal and relevant as possible.

Structure Your Posts

Do you believe in eye strain? This condition affects how online users surf the web. If the content is unorganized and not presented well, users will most likely leave because of eye strain. To improve your content writing for SEO, you must learn how to cut paragraphs and sentences into sections. Use proper text hierarchy through headline tagging. Titles should be tagged as H1, subtitles as H2, and so on. 

Take in Rich Media on Your Content

The human brain can process visual content 60,000 times faster than text descriptions. Videos get 1200% share than text and images. So, don’t let your content come out boring by only using text. Use relevant images or videos to boost engagement in content writing. Rich media can also propel your content on social media. Social media is a powerful tool to boost SEO in written content. Sharing them on Facebook, Instagram, LinkedIn, Pinterest, and Twitter exposes the content to a large number of communities and users. 

Reference: https://www.titangrowth.com/blog/capitalize-on-content-10-techniques-for-seo-content-writing/

Optimizing Your Search Engine

Search engine optimization (SEO) is the process of improving your site’s visibility on relevant searches. The more your pages rank on top of search results, the more likely you’ll get discovered. Such discoveries increase traffic on your website and give you more chances to convert your website visitors into buyers. The main goal of SEO is to be on top of the first page of every search engine. The top 3 search engines in the world are Google, Bing, and Yahoo. Unlike paid search ads, there is no way you can search engines to put you on top of organic search ranking. SEO is something you have to work on and continuously maintain. 

HOW DO SEARCH ENGINES WORK?

Google, Bing, and Yahoo use bots to collect information about different online pages. These bots crawl from site to site and go to different web pages to index them. After indexing, they take into account hundreds of factors and signals to rank each page. The algorithm is designed to put authoritative and relevant pages on top of the search results for a given query. For a digital marketing speaker Hong Kong, the most common factors to SEO are content quality, crawlability, keyword research, and mobile friendliness. Content quality and keyword research are the keys to optimize content pages. On the other hand, crawlability and mobile-friendliness are the keys to optimize a website architecture. 

Search engines are also called answer machines. It is because their main goal is to give the most relevant answer to an online query. As they want every website to succeed, they have published basic guidelines on how to make your site rank high on every search. 

The basic webmaster guideline of Google is as follows:

  • Create pages for users and not for search engines.
  • Do not mislead your users.
  • Do not engage in tricks to improve your search ranking.
  • Focus on making your website engaging, unique, and valuable. 

The basic webmaster guideline of Bing is as follows:

  • Create clear, deep, easy-to-find, and engaging content.
  • Use clear and relevant titles.
  • Grow your links organically.
  • Encourage content sharing. 
  • Optimize the speed of your site for a positive and useful user experience.
  • Use alt-text to caption images and videos for Bing to understand these types of content.
  • Use alt attributes to describe images so that Bing can better understand the content.

The basic webmaster guideline of Yahoo is as follows:

  • All pages must have a relevant title.
  • Short titles rank well. It is recommended to limit your page title to 67 characters.
  • Use meta descriptions to summarize your page content.
  • Avoid using hidden single-pixel links and invisible text. 

Webmaster guidelines vary per search engine, but they have one common element – that is to provide an accurate, clear, and straightforward answer to a user’s query.

HOW TO OPTIMIZE YOUR SEARCH ENGINE OPTIMIZATION (BEST SEO PRACTICES 2021)

The harsh truth is, that a website is considered invisible if it doesn’t rank in Google, Bing, or Yahoo’s top 10 search results. Most users only read the first page of search engine results, which is commonly the first 10 links. The good news is, there are several strategies and techniques you can follow to optimize the SEO of your pages. By adhering to these best SEO practices, you will surely rank high on the search pages of 2021.

Create content that aligns with the search intent of your target audience. The purpose behind every search query is called search intent. They are the ultimate priority of search engines. The 4 common types of search intent are:

  • Commercial – looking for a specific product.
  • Informational – looking for specific information.
  • Navigational – looking for a specific app or website.
  • Transactional – looking for a specific brand or item to buy.

One best SEO practice is to create content and pages set for these types of search intent.

Use compelling title tags and meta description. Title tags are clickable headlines, while meta description is a summary of page content. Most searchers are scanners. This means that they prefer to read the first 3 or 4 lines of content. Among search engines, what comes out are the title tags and meta description of content or page. So, be sure that you get the user’s attention by merely reading the headline. Better yet, make the meta description as engaging to let them know what’s in store for them when they visit your page. The same goes for images and video content. A video marketing agency Hong Kong noted that titles and meta descriptions boost the discovery of visuals.

Optimize your site images. Images play an important role to boost traffic to your website. Finding the relevant image makes your content more desirable and engaging. However, optimizing your site images is another thing. Images with very large sizes can slow down the loading speed of your site. Likewise, too small images may not be very appealing. The key to optimizing your search engine optimization via images is to use the right format and size that fit a page. JPEG and PNG are the most-used image format on the web. This is because they can easily be compressed. A social media agency Hong Kong noted that there are different image sizes specified by different social media networks. These guidelines can be accessed through this cheat sheet

Optimize your site speed. There are several free tools that you can use to help determine your page speed. Some of them are:

Besides image compression, you can make your site load faster by:

  • Avoiding complex designs and dynamic elements (CSS and JavaScript files).
  • Avoiding pop-ups and redirects on your site if possible.
  • Choosing the right hosting service with a faster server response time.
  • Deleting unnecessary website components.
  • Enabling temporary data storage called caching.

Connect your pages through internal linking. The best way to optimize your search engine optimization is by creating lots of content and pages and linking them internally. This is important because it helps search engines better and deeply understand your website. 

Organize your website content. An organized website gives a better user experience. People will keep coming back to you, and it will establish your authority among search engines. An organized website doesn’t have intruding pop-ups, uses menu and subheadings for easier navigation, and uploads visually appealing content.

Keep your URL simple. A URL is an address of a webpage. It is the unique link generated by a page over the web. Keeping a simple URL can boost a site’s ranking in search results. Most websites sign up for a URL shortener site to make their URL readable. It also puts important keywords on their unique link. These keywords are the ones that users normally type on their query.

SEO Marketing in Hong Kong

If you haven’t noticed, SEO marketing in Hong Kong isn’t all that different from marketing elsewhere. SEO is really just another marketing strategy, albeit one that involves a little bit more of an understanding of what people want and need. While it can be difficult to do this, if you know where to look for keywords and how to incorporate them into the content of your website, SEO can be extremely effective.

SEO marketing in Hong Kong, though, is much different than you might think. You’re dealing with an entirely different audience and they are generally much more interested in what they want. When you try to sell to people who don’t really understand the main purpose of your marketing efforts, your sales campaign will be less successful than you’d like. People aren’t buying stuff in Hong Kong because they’re in search of a better life, or because they want to know about a new product, they want to get a bargain.

When you try to sell in the middle of a search engine, a consumer who just wants a bargain will be able to find it at the bottom of the first page of the search engine, while an individual who is more interested in what you have to say will simply click the first few links and move on to the next page. You need to focus on these people so that you can get your website noticed by the people that are really looking for your product or service. Instead of trying to market to everyone, you need to focus on the people who are most likely to be interested in your product or service. This is where SEO marketing in Hong Kong can come into its own.

SEO marketing in Hong Kong focuses on getting your website noticed by the search engines. This means you need to optimize the pages that you have on your site so that they appear on the search results when someone searches for a particular keyword or phrase. You need to learn how to do this so that you can make sure that your website is seen by as a useful resource instead of a spam website.

There are a number of methods to optimize your website, but perhaps the most important is to ensure that your site is properly listed in the search engines so that others can find your information without having to look through a lot of pages or clicking to find it. In Hong Kong, the most important SEO ranking factor is the page rank, which indicates how popular your website is.

The importance of link building cannot be understated, particularly as it relates to the search engines. Search engines have a much bigger role in determining who sees your site compared to other factors such as popularity. It’s possible to build a link through various methods, but it’s often best to get as many links as you can that will help get your website recognized. If you’re unsure about how to go about this, there are several options available to help you with this aspect of marketing your business.