How to Create an Actionable Buyer Persona

According to a digital marketing speaker Hong Kong, today’s competition is very stiff. As a social media agency Hong Kong notes, it is not only because of the large number of competitors. It is also more of the noise that social media posts create. Even a video marketing agency Hong Kong highlights the importance of segmented targeting for brands and businesses to make the most of their ads and campaigns. As such, it calls for an ideal target persona, an audience bearing the traits of somebody who will most likely buy a product or service. Below, we have listed the best ways to create an actionable buyer persona.

WHAT IS BUYER PERSONA & WHY IS IT IMPORTANT?

A buyer persona is a profile of a target customer. It describes an ideal customer of a brand or business based on analytics, insights, and research. Insights may include how they make decisions and what are the challenges they face in making a purchase. Other terms for a buyer persona are customer persona or marketing profile.

It is common for brands and businesses to have multiple buyer personas. That is because they use different criteria for evaluating them. These include buying power, decision-making capabilities, and demographics. What is essential for brands and businesses is to emphasize and understand their customers, to do a better job in influencing their buying decision, and nurturing within a community of engaged followers.

A buyer persona helps keep the focus on customers’ needs and pain points. It means sustaining the business with continuous buyers. It can also guide businesses to build better offerings and effective marketing strategies. In general, a buyer persona is important to sustain business growth and sales.

HOW TO CREATE AN ACTIONABLE BUYER PERSONA

Consult Internal Stakeholders

Collaboration is one core element of marketing success. The first step to creating an actionable buyer persona is to consult internal stakeholders. These include your customer support, marketing, product development, and sales team. As front liners in the business, they have thorough knowledge about what customers like, complaints, and demand.

Leverage Online Innovation and Tools

Technology offers many innovations to get to know your customers better. Social media platforms are equipped with analytics and insights that brands and businesses can use to create an actionable buyer persona. Some of the best ways to leverage online innovation and tools to create an actionable buyer persona are:

  • Encourage rating, reviews, and user-generated content (UGC).
  • Uncover trends on how customers find your ads, campaigns, and content.
  • Use form feeds to capture valuable persona data and generate leads.

Survey Real Buyers

There is no better way in creating an actionable persona than surveying real buyers. Interviewing customers allows brands and businesses what they like and dislike about an offering. It also provides in-depth and non-obvious details about how, when, and why they make the purchase. Such an action requires strong interviewing and listening skills. In the end, they can lead brands and businesses in the right direction.

Reference:https://blog.red-website-design.co.uk/2022/08/11/insightful-actionable-buyer-personas/

The Basics of Google Ad Policy Manager

Google is the world’s largest search engine. A digital marketing speaker Hong Kong notes that it occupies 91.9 percent of the global search engine market share. It is the most visited website, with billions of searchers accessing email, news, shopping, videos, etc., as a video marketing agency Hong Kong says. People conduct around 8.5 billion Google searches daily. According to a social media agency Hong Kong, more than 46% of these searches are related to products and services. Below, brands and businesses should learn the basics of Google Ad Policy Manager.

WHAT IS GOOGLE AD POLICY MANAGER?

Google Ad Policy Manager is designed to promote a good experience among searchers. It allows merchants to monitor if they have violated Google rules and standards. It contains a guideline for the ads, content, keywords, and websites that brands and businesses can run on Google.

All Google ads and campaigns go through the Google Ad Policy Manager approval process. It is to ensure that they are appropriate, relevant, and safe for every user. Every time changes have been made to any existing ad, it automatically goes back to the approval process. Ads violating Google policies will be marked as disapproved or suspended and cannot run on Google.

THE ADVERTISING ECOSYSTEM

Google Ad Policy Manager values the digital advertising ecosystem. It consists of three members – the advertisers, publishers, and users.

  • The advertisers show branded ads alongside valuable content.
  • The publishers upload valuable content and earn revenues from relevant ads.
  • The users are the ones searching for relevant and valuable information on Google.

Google Ad Policy Manager thrives in maintaining a healthy advertising ecosystem by giving value to each member.

  • It helps advertisers achieve their goals such as brand awareness, discovery, engagement, sales, website traffic, etc.
  • It helps publishers earn revenue from branded ads.
  • It helps users find the best answers to their queries.

BEST PRACTICES FOR GOOGLE AD POLICIES

Below are some of the best practices for brands and businesses to remain compliant with Google Ad Policy Manager.

Create outstanding content. Outstanding content focuses on the best solution to the searcher’s pain points. It points out valuable ads that are relevant to their queries. Google never allows illegal, low-value, and plagiarized content.

Focus on the user. Every Google content should be for the benefit of the user. It should provide relevant and useful information with a clear structure for users to easily understand. Google does not allow click baits, deceptive layouts, and more ads than organic content.

Make every video count. From short-form videos to long-form videos to live video streamings, every brand or business should aim to provide a better viewing experience. Google does not support multiple auto-play, sticky player, and UI modification. To maximize SEO, it is best to put accurate meta descriptions and bullets on your video content.

Try to resolve any issue quickly. Google Ad Policy Manager makes it easier for merchants to understand the reason behind any policy violation or publisher restriction. It helps them focus on the “must fix” to quickly resolve each issue.

Reference: https://blog.google/products/admanager/a-guide-to-common-ad-manager-policy-questions/

Building a Connected Brand with Instagram Reels

Since the introduction of Instagram Reels, it has potentially reached 675.3 million users, as a digital marketing speaker Hong Kong reported. According to a social media agency Hong Kong, they made up 45.7% of the total ad reach on the platform. That is why a video marketing agency Hong Kong notes that it is the right time to build a connected brand with Instagram Reels.

WHAT ARE INSTAGRAM REELS?

Instagram Reels are vertical video clips that can last up to 90 seconds. Through Reels, Instagrammers can record photo clips or videos and sync them into different music clips. Reels were launched as an imitation of TikTok clips. They are currently available in 141 countries, including the United States. On Instagram, Reels are visible on the Reels tab, Explore tab and Stories tab. They can be shared as Stories, posts, and on multiple platforms.

HOW TO CREATE INSTAGRAM REELS

There are three ways to access and create Instagram Reels. These are through:

  • Instagram Home Screen. Tap the + sign at the top of an Instagram home screen and choose Reels.
  • Reels Tab. Tap the reels tab and press the camera icon.
  • Stories Camera. Open the Instagram Stories camera and choose Reels.

Users can long-hold the plus icon (+) to add clips and the minus icon (–) to remove clips. They can add music by tapping the audio icon and searching for songs on the device or music library. They can choose the speed of the song on the left sidebar. To add effects, tap the three stars icon above the record button and browse the effects gallery. Once done, a user can now share Instagram Reels.

BUILDING A CONNECTED BRAND WITH INSTAGRAM REELS

Be Authentic

Creating Instagram Reels that are true to the brand will reflect the brand’s values. The clips should align with the target audiences’ behaviors, interests, and preferences. Instagram Reels are a great way to tell your unique brand story. Through creative and inventive ways, publish behind the scenes and products in the makings via Reels.

Brand Objective in Mind

Keep brand objectives in mind when making Instagram Reels. Create Instagram Reels that are short and sweet. It can be a teaser for an upcoming launch or a preview of your best-selling products. Experiment with transitions like a carousel of different offerings. If possible, use augmented reality (AR) to highlight the uniqueness of your brand.

Explore Collaborations

Collaboration is always the key to a connected brand. Partner with other brands, creators, and influencers to boost awareness and reach. Through Instagram Reels, you can link stories with your partners. Once linked, it can benefit both parties as the Reel can reach followers of both sides.

Match the Rhythm

The best thing to do to build a connected brand with Instagram Reels is to sync the music with the audiences and clips. Instagram Reels house a power pack library of audio, music, and song that can fit any type of audience. As such, brands and businesses can use them to take part in cultural moments, popular tones, and trending topics.

Reference: https://www.facebook.com/business/news/build-connected-brand-with-reels

5 Ways to Sell Without Being Salesy

According to a social media agency Hong Kong, there’s a lot of noise on social media today. That is why brands need to find ways how to sell without being salesy, as a digital marketing speaker Hong Kong says. Even a video marketing agency Hong Kong agrees that videos need to give valuable pieces to viewers before directing them to the sales funnel. Below, we have compiled five ways to sell without being salesy online.

Don’t Talk “At” People

The main purpose of selling is to build relationships. People love to buy, but they hate sales pitches. What they want are genuine connections. So, brands and businesses should do less talking to them and do more listening.  As brands and businesses listen to their audiences, they will know their interests, needs, pain points, and preferences. It will then be easier to convince the target audiences to buy their offerings and sell other products or services.

Get To Know Your Target Audience

Brands and businesses need to understand the motivations behind a search. These are called search intents, or the purposes of online searches. There are four general categories of search intents. They are either commercial, informational, navigational, or transactional. It is best for brands and businesses to know the search intent category of every prospect they are targeting. It is also best to know their demographics to easily find a way to sell without being salesy.

Give Away a Lot of Free Value

People do not care about a brand, product, or service at first glance. What they care about is the value that the brand, product, or service can offer. That is why it is important to give a lot of free value. Engage first and sell later. This is the principle of giving before receiving. Offer free products or promotional freebies. Share pieces of content that are relevant and valuable to your audience. Share your brand story and highlight how you can help them. In the end, you can sell without being salesy as you earned their trust and loyalty.

Understand People Don’t Care About Your Product

As mentioned, people do not care about a brand, product, or service at first glance. So, it is important for brands and businesses to focus on their customers. Let them know how your products or services can improve their lives. The most effective way is to highlight user-generated content. Let them know that others like them benefited from your offerings. For them, it will not be a sales pitch. Rather, they will treat UGCs as recommendations.

Use Marketing Psychology Tactics

There are also several ways to use marketing psychology to sell without being salesy. These include:

  • Appeal to the audiences’ emotions through storytelling. As they get emotionally connected, they give more support to a brand or business.
  • Color branding. Unique colors can make the feel of audiences for brands and businesses different.
  • Publish social proofs. People love to follow the crowd and recommendations from prestigious entities.
  • Use FOMO (fear of missing out) strategies. These include seasonal sales and time-limited promotions.

Reference: https://quuu.co/blog/how-to-sell-online/

The Best Digital Marketing Tools of 2022

Success in digital marketing largely depends on the tools you are using. According to a digital marketing speaker Hong Kong, innovation and technology do not only help marketers automate repetitive tasks. These tools have also automated the gathering of analytics, data, and insights that can be helpful to a campaign strategy, as asocial media agency Hong Kong says. With auto-captions, auto-segmentation, etc., a video marketing agency Hong Kong never doubts using digital marketing tools for successful video ads and campaigns. Today, we present the best digital marketing tools of 2022.

DATA ANALYTICS

It is the science of exploring raw data to arrive at better conclusions and decisions. Most brands and businesses extract information through lead generation and social media. They will organize and transform the data to identify consumer behaviors through patterns. Among the best digital marketing tools of 2022 for data analytics are:

  • Databox
  • Digital Marketing Tuner
  • Google Analytics
  • Google Search Console
  • Raven Tools

DESIGN

A design represents the brand or business message in creating visual content. It is an effective way to communicate with target customers. A good design can improve commercial success, perception, and visibility. Among the best digital marketing tools of 2022 for design are:

  • Adobe Color CC
  • Canva
  • Creative Cloud Express
  • Kap
  • Piktochart

EMAIL CAMPAIGNS

Email marketing is the coordinated sending of emails at a specific time for specific purposes. They contain a call to action (CTA) like download now, make a purchase, sign up for a webinar, etc. It is a direct marketing tactic to make the target audience aware of the latest products and updates in a brand or business. Among the best digital marketing tools of 2022 for email campaigns are:

  • Active Campaign
  • AWeber
  • Campaign Monitor
  • Constant Contact
  • HubSpot’s Email Marketing Software

PROJECT MANAGEMENT

Every brand or business has a digital marketing team. They may include copywriters, designers, email marketers, social media managers, website developers, etc. Each team member needs to collaborate to create a synchronized marketing plan. The best way to unite these talents online is through a project management tool. Among the best digital marketing tools of 2022 for project management are:

  • Airtable
  • Asana
  • HubSpot Project
  • ProofHub
  • Trello

SEO

SEO or search engine optimization means optimizing the website content to rank among search engines, especially Google. It is a challenging task as it involves careful content curation, mobile optimization, user-friendly website designs, etc. Among the best digital marketing tools of 2022 for content or SEO are:

  • Ahrefs
  • HubSpot Content Strategy Tool
  • Keywords Everywhere
  • Moz
  • Ryte

SOCIAL MEDIA CAMPAIGNS

More than half of the world’s population has a social media account. That is why brands and businesses always include social media in their digital marketing approach. So many competitors are on social media. So, they need to choose the right tools to help them succeed in their social media ads and campaigns. Among the best digital marketing tools of 2022 for social media campaigns are:

  • Buffer
  • BuzzSumo
  • Hootsuite
  • HubSpot Social Inbox
  • Iconosquare

Reference: https://unsupervised.com/resources/blogs/blogs-optimizing-your-tools/

The Benefits of Adopting Sustainability According to LinkedIn

The world celebrates Earth Day every 22nd of April. Since 1970, such a modern environmentalist movement has been supported by more than 190 countries and 1 billion individuals. According to a digital marketing speaker Hong Kong, modern consumers prefer brands and businesses that support sustainability. It means brands and businesses supporting a cause to save the planet earth, as a social media agency Hong Kong defined it.

Sustainability evolves in different themes. The most popular topics include biodiversity, circular economy, climate change, decarbonization, electrification, renewable energy, and zero-emission. As sustainability becomes a societal action and expectation, LinkedIn releases an article about the benefits of adopting sustainability.

WHY DO BRANDS NEED SUSTAINABILITY ON LINKEDIN?

The engagement of LinkedIn members towards sustainability is thriving. It is now a hot topic among LinkedIn members, with engagement continuously growing.

Purchase decisions of LinkedIn users are also influenced by sustainability. More than 41% of LinkedIn users want brands and corporations to be more transparent about their sustainability policies and practices. Around 36% of them who see a company’s commitment to sustainability made a purchase.

LinkedIn brands that actively support environmental causes grow their followers 8x more than those that do not support any cause. It is evident among companies in the automotive, construction, environmental services, oil & energy, and renewables & environment.

HOW TO GO GREEN ON LINKEDIN?

After learning the benefits of adopting sustainability on LinkedIn, here are some tips on how to go green with your LinkedIn ads and campaigns.

Understand the Sustainability Landscape

Communities are the core of success on LinkedIn. To better understand the sustainability landscape, brands and businesses need to keep themselves updated with content insights that trend within communities. Examine articles about sustainability topics like climate change, eco-friendly products, socio-political issues, etc. From these data, learn the competitive context of sustainability for your brand.  

Identify Your Customer’s Needs

Customer needs are the valuable factors that trigger LinkedIn users to buy products and services. To better understand them, collect customer feedback regularly. You can do it via focus groups, interviews, social listening, and surveys. Use these insights to tailor your content in giving solutions to your customers’ pain points. For each content, try to highlight your value proposition. It will differentiate you from the rest and increase conversions and revenues in the long run.

Be Authentic, Empathetic, and Logical

Brains and emotions are commonly seen as polar opposites. But by being authentic in communicating Be Authentic, Empathetic, and Logical about the actions and beliefs of a brand or business, they can drive an emphatic and logical impact on LinkedIn. Empathy means being an active listener and keeping an open mind to the changes in the marketing landscape. Logic means relying on analytics and data provided by LinkedIn. When creating LinkedIn ads and campaigns, mixing these two qualities results in more effective brand performance.

Reference: https://www.linkedin.com/business/marketing/blog/research-and-insights/be-part-of-the-sustainability-conversation-on-linkedin-and-not-just-on-earth-day

Ways to Save on Marketing Campaigns

According to a digital marketing speaker Hong Kong, a key to success is to spend less and earn more. It means budgeting your funds wisely. Even a social media agency Hong Kong highlights the importance of maximizing your ad spending by focusing on campaigns that have a bigger return on investment (ROI). If you are looking for ways to save money and time in your marketing strategies, here are some ways to save on marketing campaigns.

Convert Research Reports into Infographics

An infographic is a visual representation of data or information. It is one of the most shareable pieces of content on social media. Besides building the credibility of a brand or business, an infographic can also increase conversion and reach. Creating visually appealing credible information can largely influence decision-making among your target audiences. One way to save on marketing campaigns is to turn research results into a visual chart – infographics. If you have a 300 to 500 research report, you can gather the key ideas and creatively convert them into infographics. In that way, the data or information will be more digestible.

Convert Whitepapers into eBooks

Whitepapers are written documents promoting a product, service, or solution for a certain industry or niche. Its ai to is to persuade public decisions through factual and technical evidence. Written in an academic style, they are typically 2500 words long. eBooks, on the other hand, are electronic versions of traditional prints. A unique advantage of an eBook is its portability. Readers can view the eBook anywhere from any internet-connected device. It may be a smart move to turn the content of your whitepaper into an eBook. You can definitely save on marketing campaigns as they can be a lead generation magnet.

Trade Show Banners into Social Media Images

A banner stands as the workhorse of marketing during physical events and trade shows. It is a great work of art that highlights the branding and character of a business. If you have company banners sitting in your office closet, you may want to recycle them as social media images. You can turn your physical logos into digital logos and let them serve as your banner image on your social media accounts.

Turn Print Newsletters and Direct Mail into Email

You can get more out of your print newsletters by turning them into digital pieces of content. Creativity is the key to saving money on marketing campaigns. Get the main idea on the newsletter to create a short digital ad copy. Copy the image, put a short description, and use a call-to-action button at the end. They can help boost audience engagement and website traffic.

Turn Your Radio/TV Ad Copy into a Social Media Post

video marketing agency Hong Kong recommends turning your radio or TV ad copy into digital audio or video format that you can upload to your social media pages. You can tone down the content into being sale-sy before uploading them. In such a way, they can be used as Facebook posts, LinkedIn updates, or tweets to capture people’s attention. They can help you grow your followers on your social media pages while saving money on marketing campaigns.

Upload Brochures to Your Website

Brochures are promotional documents highlighting the unique selling proposition (USP) of a brand, business, product, or service. Most of the time, brochures contain a list of products and services offered by a brand or business. Each product or service comes with details and specifications. Turning these brochures into digital catalogs is another way to save on marketing campaigns. Upload the brochure on a web page to help customers easily find what you offer.

Reference: https://blog.red-website-design.co.uk/2022/03/18/save-money-marketing-campaigns/

Top 3 Social Commerce Trends in 2022

The way people shop today has dramatically changed. Gone are the days when people visit one physical store to another for their holiday shopping. More people stayed in the comfort of their homes browsing catalogs for their buying lists. A digital marketing speaker Hong Kong noted that the COVID-19 brought about these big changes. The lockdowns and social distancing made people realize the convenience of social commerce.

According to a social media agency Hong Kong, social commerce is the process of buying directly using a social media account. For example, when a Facebook user wants to make a purchase on a digital shop in Facebook, he/she just needs to click the product link and directly buy it without leaving Facebook. He/she just needs to choose a default payment mode via Facebook pay. Other social media platforms offer the same convenience. In YouTube, for instance, viewers can buy merchandise just by clicking a video link, as a video marketing agency Hong Kong says.

As brands and businesses become familiar with social commerce, Meta conducted a study about the top 3 social commerce trends in 2022. Here are they!

Brands are Exploring the Metaverse

Last October 2021, Facebook rebranded its name into Meta. The company also leveled up as a social tech organization. Meta’s vision is built around the metaverse. It aims to harness the power of augmented reality (AR) & virtual reality (VR) to power business and work. One of the top 3 social commerce trends in 2022 is the potential of brands exploring the metaverse. They are now keen to preview what shopping in metaverse could look like.

Interactive AR shopping and live streaming are two examples of early metaverse glimmers. As Pinterest and Snapchats launched AR try-on, Meta is currently working on such product innovations. This social commerce trend is perfect for beauty and fashion brands. Some big brands that have already integrated AR into their customers’ shopping experience are Levi’s, Mac, Maybelline, NARs, etc. With 79% of global consumers preferring experience over the offerings, it is best for brands and businesses to level up shopping experiences through AR and VR.

Modern Consumers Shop for Value

As mentioned, today, over 56% o modern consumers are preferring experience over the offerings when shopping. It is important to them that the brands and businesses they followed uphold the same values they believe in. Many people now advocate for equality and sustainability.

Brands and businesses should focus on promoting diversity & inclusion, together with sustainability of the environment. In the Facebook marketplace, brands that advocate less carbon emission are very popular among modern consumers. Secondhand fashion is also booming as recycling hits the social commerce spotlight.

Shopping Inspiration Drives Sales

Gone are the days of billboards and TV ads. Gone are the very sale-sy copy ads and campaigns. Modern consumers want value before making a purchase. They are smart enough to look for reviews and specifications. As the man eats dogs online world gets stronger, it is shopping inspiration that drives sales today. This is the best social commerce trend in 2022. It is because the authenticity of the brand or business can be a big edge to success.

Meta’s research shows that influencer marketing will continue to flourish. Influencers play a critical role in inspiring their followers to patronize a brand or business. Around 45% of global online shoppers bought products and services endorsed by celebrities and influencers. This may be due to the fact that trust is a paramount basis in making purchase decisions. Family, friends, and influencers are the main inspiration that drives sales.

Live shopping has also become an inspiration among the millennial generation. Retailers who had closed their physical stores find them effective in boosting sales and building stronger connections. It gives brands and businesses the opportunity to earn while assisting their customers through chats and commenting in real-time.

Reference: https://www.facebook.com/business/news/three-trends-shaping-social-commerce-in-2022#

How to Master Content Curation

Social media evolves through connection and collaboration. A digital marketing speaker Hong Kong highlights the importance of finding the best content that the audience wants. This is to keep them coming back to you. According to a social media agency Hong Kong, the best way to connect and collaborate is through content curation.

Content curation is more than sharing. A video marketing agency Hong Kong notes that they provide extra value to social media followers while highlighting the industry expertise of a brand or business. It is a valuable social media marketing strategy as the key to content creation is “value.” Below, let’s explore some ideas on how to master content curation.

WHAT IS CONTENT CURATION?

Content curation means to assemble, categorize, comment on, present, and select the highest-quality and most relevant information that meets the target audience’s needs on a specific topic. In simple terms, curated content means sharing content from other sources. It includes linking information on a blog post from another source, rounding up advice from industry experts, or sharing a social media post. The role of a content curator is to share the most valuable content among their target audiences.

BENEFITS OF CONTENT CURATION

Effective content creation does not require too much mental effort. All you need to do is strategize. Your creativity and focus to give value to your readers and viewers are the keys. It is worth investing time as content curation offers a lot of benefits.

  • Build Relationships. A significant factor that influences the success of an online brand or business is networking. Backlinking, collaborating, connecting, or tagging the author of the original post to your content creation can build relationships. The page of the curated content and its backlinks will support each other in terms of SEO. Reaching out to the author will start a conversation and possibly a long-term connection. 
  • Diversify Your Social Media Posting. Content curation allows you to experiment with different social media formats. It also allows you to share different opinions and new ideas. As such, it diversifies your social media posting.
  • Position a Brand as an Industry Leader. It is not only original content that can build a brand reputation. Curating shows that a brand knows the best stuff and the latest trends in your niche. It gives an impression that a brand is an industry leader.
  • Saves Money & Time. Curating content is the cheapest and fastest way to fill in a social media calendar. Sharing another post is free as long as you give due respect to the author. You also no longer need to spend hours on content creation from time to time.

HOW TO MASTER CONTENT CURATION

Mastering content curation means ensuring that curated content has the following elements.

Creatively Repurposed

Like a museum curator, a content curator needs to do some research. They need to source the best information that their audience might be interested in. Once you’ve found the best pieces, you will need to creatively repurpose them. The smartest way to do so is to transform them into another format. You can turn an article piece into a webinar, a blog post into a newsletter content, an eBook to a list of statistics, or the talking points of a podcast into an infographic. 

Credit the Rightful Owners

The golden rule of content creation is to always give credit to the rightful owners. Google does not accept plagiarism either. So, it is important to backlink to your sources. Better yet, ask the author’s permission for you to share the content.

Relevant to the Industry or Niche

For content curation to be educational, entertaining, and inspiring, it should be relevant to the industry or niche. You cannot just share any type of content for a brand or business. The theme should revolve around the values it offers. Content relevance is also the most important SEO element for social media sharing. 

Reference: https://quuu.co/blog/what-does-curated-content-mean/

Best Practices in Using CTA for Marketing

Have you ever encountered the following while browsing on your social media account – “Buy Now, Get Started, Learn More, Sign Up, Subscribe?” These are called Call-to-Actions or CTAs. A digital marketing speaker Hong Kong highlights that they are the secret weapons of inbound marketers. They increase email clicks by 371%. They also increase Facebook click-through rates by 285%.

According to a social media agency Hong Kong, CTAs act as web page signposts letting the users know what to do next. They help remove the friction to move down in the sales funnel. Brands and businesses can use CTA as an ending statement to a blog post, a line in an email, or a website button. Even a video marketing agency Hong Kong uses CTA to close a deal after a video. Below, let’s take a look at the best practices in using CTAs for marketing!

THE CONCEPT OF CTA

A Call-to-Action (CTA) refers to the next step of action that marketers want consumers to take. They are direct commands or requests linked to sales. Among the most common CTAs are the following:

  • Add to Cart
  • Buy Now
  • Click Here
  • Download Now
  • Find Out
  • Get Offer
  • Limited Time offer
  • See More
  • Sign Up
  • Swipe Up

There’s a lot more CTA that brands and businesses use. If you will notice, they are either 2 to 3 words statement. In social media, a CTA is a prime opportunity for A/B testing. This is because the way you present a CTA and its wordings matter among social media users. For example, some people may shy away from a “Free Trial,” but they can react differently to “Give It a Try.”

BEST PRACTICES IN USING CTA FOR MARKETING

The best thing in digital marketing is to have the power to influence others. Brands and businesses have been adopting different strategies to boost brand awareness, revenue, and website traffic. The best and simplest way to do it is by using a call-to-action or CTA. But how? Here are some best practices in using CTA for marketing!

Apply Reverse Psychology

Use the power of reverse psychology to push users to convert into the actions you want them to take. You can do this by popping up two CTAs for the viewers to choose from. For example, if you want to get more subscribers to a blog, you can use the following pair of CTAs: “Continue Receiving Great Info” or “Miss Updates.” The key is to craft a CTA that is more than the yes or no choices.

Create a Sense of Urgency in Your CTA

People typically act quickly when they feel a sense of urgency. One best practice in using CTA for marketing is emulating the same feeling to your audiences. Brands and businesses can create a sense of urgency on CTAs by using time-related languages such as “for a limited time,” “now,” “sales end tomorrow,” or “today.” Better yet, adding a countdown timer as the offer expires can make your audience take advantage of the offer right away.

Keep a CTA Brief and Direct

The top best practice in using CTA for marketing is to keep them brief and direct – sweet and short. Most successful CTAs use a maximum of four words. They contain powerful verbs to inspire actions among the audiences. Some examples of these verbs are: “Buy,” “Get,” “Join,” etc.

Personalize CTAs

Do you know that personalizing CTAs can boost click-through rates by 200%? Simply putting a name on a CTA can make a person feel valued. AS such, they are most likely to click a CTA. Brands and businesses can personalize CTAs based on the available data of their clients and prospects. You can tailor-made CTAs according to personal information, location, status, etc.

Turn a CTA into a Clickable Button

Turning a CTA into a clickable button is another best practice in using CTA for marketing. Modern consumers find an online and website button tempting. It is because they expect action once they clicked it. Besides, instead of hyperlinked graphics or text, it will be easier to design CTA buttons.

Use Responsive Designs When Making CTAs

Ensure the proper placement of CTAs on different screen sizes and software. They should be easy to read even on small screens. An ideal CTA position is either on the middle column or the topmost part of a page. Make a CTA stand out by putting a lot of white spaces around and highlighting the CTA button with contrasting colors. The CTA text should be bigger than the surrounding text.

Reference: https://blog.red-website-design.co.uk/2022/02/04/call-to-action-best-practices/