The Ultimate Guide to YouTube Marketing

YouTube is the largest video-sharing network in the world. When it comes to video marketing, it is one of the top 3 social media platforms. With 2 billion monthly active users, brands and businesses should never underestimate their power in promoting products and services. A digital marketing speaker Hong Kong has noted that YouTube is the 2nd most …

How to Build an Online Community

The legendary Greek Philosopher, Aristotle once said: “Man is by nature a social animal.” It means that man cannot live alone. We, as humans, are mutually dependent on a community. Such as saying holds when it comes to the Internet. People use the Internet to connect to the world. That is why online communities are …

Basic Guide to Content Marketing

Have you ever wondered how Buffer and HubSpot made a name in the online world? How does Zomato acquire 1.3 million followers? And how the iconic Rolex is rocking Instagram? The single answer is “content marketing.” How is it? Let me tell you a story! In the 1900s, brothers Andre and Edouard Michelin founded a …

6 Hacks to Write SEO Blogs Faster

Content marketing is the starting line of digital marketing. Through SEO blogs, brands and businesses can drive traffic to their social media pages and websites. It is also how they educate their prospect to learn more about their products and services. As such, they were able to convert them into customers and loyal followers.  A …

Top 3 Social Media Automation Tools

More than half of the world’s population uses social media today. According to a digital marketing speaker Hong Kong, it may be very challenging to manage to connect and target these 4.33 billion people. As the numbers keep increasing, brands and businesses need to find ways on how to make things easier and faster. Modern …

How to Localize Facebook Marketing

The digital marketing landscape is more competitive than it ever was today. Ad spend continues to rise and consumers are bombarded with so many noises in the online world. A major key for brands and businesses to appeal to their target audiences is ad personalization. This can be done by filtering them through demographics like …

Optimizing Conversion Rate After the COVID Pandemic

Think of this! You have a website and you offer great products but people are not getting on board. What do you need to do? A digital marketing speaker Hong Kong suggests that you need to find ways to optimize your conversion rate, especially after the COVID pandemic where people shifted from buying physical stores …

Content Marketing on Facebook

It is true! Content is king. Content marketing is now a necessity for modern brands. It is also the number one key to success in social media marketing. Behind a great brand is a wealth of useful and valuable content. Content marketing is a creative way to tell a brand story. It helps influence conversions. …

Top 5 Content Marketing Trends in 2021

Each brand has a story. Every product and service has its own history. It is what makes them unique. It is also what makes the audiences love them. But how can a business tell the history and story of their brands, products, and services? The best way is through content marketing. Around 87% of businesses …

The Power of KOL Marketing

Word of mouth is the most powerful marketing technique in history. Happy customers tell their families and friends about their wonderful experiences with your business. This will certainly result in a rise in your sales. Today, brands can scale such a power to reach more potential customers, that is, through partnering with influencers and key …