The Best Digital Marketing Tools of 2022

Success in digital marketing largely depends on the tools you are using. According to a digital marketing speaker Hong Kong, innovation and technology do not only help marketers automate repetitive tasks. These tools have also automated the gathering of analytics, data, and insights that can be helpful to a campaign strategy, as asocial media agency Hong …

Ways to Save on Marketing Campaigns

According to a digital marketing speaker Hong Kong, a key to success is to spend less and earn more. It means budgeting your funds wisely. Even a social media agency Hong Kong highlights the importance of maximizing your ad spending by focusing on campaigns that have a bigger return on investment (ROI). If you are …

Top 3 Social Commerce Trends in 2022

The way people shop today has dramatically changed. Gone are the days when people visit one physical store to another for their holiday shopping. More people stayed in the comfort of their homes browsing catalogs for their buying lists. A digital marketing speaker Hong Kong noted that the COVID-19 brought about these big changes. The …

Best Practices in Using CTA for Marketing

Have you ever encountered the following while browsing on your social media account – “Buy Now, Get Started, Learn More, Sign Up, Subscribe?” These are called Call-to-Actions or CTAs. A digital marketing speaker Hong Kong highlights that they are the secret weapons of inbound marketers. They increase email clicks by 371%. They also increase Facebook …

YouTube Shorts Report for Q3 of 2021

As people’s attention span gets shorter, short-form videos get hotter! It all started during the COVID-19 pandemic. To kill boredom, many netizens use TikTok as a form of expression. As it boomed, many social media platforms cloned the app.  YouTube is one of the late cloners of TikTok. It launched “Shorts” last March. They are …

Common Website Speed killers

People’s attention span is getting shorter. Through the years, the noise that online apps and social media networks created kept them busy with a lot of things. A social media agency Hong Kong notes that a recent Microsoft study showed that the attention span of modern consumers has dropped to 8 seconds. So, brands and …

The Ultimate Guide to YouTube Marketing

YouTube is the largest video-sharing network in the world. When it comes to video marketing, it is one of the top 3 social media platforms. With 2 billion monthly active users, brands and businesses should never underestimate their power in promoting products and services. A digital marketing speaker Hong Kong has noted that YouTube is the 2nd most …

Basic Guide to Content Marketing

Have you ever wondered how Buffer and HubSpot made a name in the online world? How does Zomato acquire 1.3 million followers? And how the iconic Rolex is rocking Instagram? The single answer is “content marketing.” How is it? Let me tell you a story! In the 1900s, brothers Andre and Edouard Michelin founded a …

6 Hacks to Write SEO Blogs Faster

Content marketing is the starting line of digital marketing. Through SEO blogs, brands and businesses can drive traffic to their social media pages and websites. It is also how they educate their prospect to learn more about their products and services. As such, they were able to convert them into customers and loyal followers.  A …

Optimizing Conversion Rate After the COVID Pandemic

Think of this! You have a website and you offer great products but people are not getting on board. What do you need to do? A digital marketing speaker Hong Kong suggests that you need to find ways to optimize your conversion rate, especially after the COVID pandemic where people shifted from buying physical stores …