According to a digital marketing speaker Hong Kong, today’s competition is very stiff. As a social media agency Hong Kong notes, it is not only because of the large number of competitors. It is also more of the noise that social media posts create. Even a video marketing agency Hong Kong highlights the importance of segmented targeting for brands and …
Continue reading “How to Create an Actionable Buyer Persona”
Google is the world’s largest search engine. A digital marketing speaker Hong Kong notes that it occupies 91.9 percent of the global search engine market share. It is the most visited website, with billions of searchers accessing email, news, shopping, videos, etc., as a video marketing agency Hong Kong says. People conduct around 8.5 billion …
Since the introduction of Instagram Reels, it has potentially reached 675.3 million users, as a digital marketing speaker Hong Kong reported. According to a social media agency Hong Kong, they made up 45.7% of the total ad reach on the platform. That is why a video marketing agency Hong Kong notes that it is the …
Continue reading “Building a Connected Brand with Instagram Reels”
According to a social media agency Hong Kong, there’s a lot of noise on social media today. That is why brands need to find ways how to sell without being salesy, as a digital marketing speaker Hong Kong says. Even a video marketing agency Hong Kong agrees that videos need to give valuable pieces to …
Success in digital marketing largely depends on the tools you are using. According to a digital marketing speaker Hong Kong, innovation and technology do not only help marketers automate repetitive tasks. These tools have also automated the gathering of analytics, data, and insights that can be helpful to a campaign strategy, as asocial media agency Hong …
According to a digital marketing speaker Hong Kong, a key to success is to spend less and earn more. It means budgeting your funds wisely. Even a social media agency Hong Kong highlights the importance of maximizing your ad spending by focusing on campaigns that have a bigger return on investment (ROI). If you are …
The way people shop today has dramatically changed. Gone are the days when people visit one physical store to another for their holiday shopping. More people stayed in the comfort of their homes browsing catalogs for their buying lists. A digital marketing speaker Hong Kong noted that the COVID-19 brought about these big changes. The …
Have you ever encountered the following while browsing on your social media account – “Buy Now, Get Started, Learn More, Sign Up, Subscribe?” These are called Call-to-Actions or CTAs. A digital marketing speaker Hong Kong highlights that they are the secret weapons of inbound marketers. They increase email clicks by 371%. They also increase Facebook …
Continue reading “Best Practices in Using CTA for Marketing”
As people’s attention span gets shorter, short-form videos get hotter! It all started during the COVID-19 pandemic. To kill boredom, many netizens use TikTok as a form of expression. As it boomed, many social media platforms cloned the app. YouTube is one of the late cloners of TikTok. It launched “Shorts” last March. They are …
People’s attention span is getting shorter. Through the years, the noise that online apps and social media networks created kept them busy with a lot of things. A social media agency Hong Kong notes that a recent Microsoft study showed that the attention span of modern consumers has dropped to 8 seconds. So, brands and …
