It is true! Content is king. Content marketing is now a necessity for modern brands. It is also the number one key to success in social media marketing. Behind a great brand is a wealth of useful and valuable content. Content marketing is a creative way to tell a brand story. It helps influence conversions. It improves brand reputation. It is also a cost-effective way to bring new leads through SEO efforts. According to a digital marketing speaker Hong Kong, 78% of consumers prefer getting to know a brand via articles rather than ads. As 93% of interaction starts with a search engine, brands and businesses posting blog content consistently have 434% more indexed pages than those who don’t publish at all.
If content is king, then, Facebook is the king of social media. With 2.85 billion monthly active users, there is no doubt about the large reach of Facebook ads and content compared to other social media networks. For a social media agency Hong Kong, Facebook offers the most comprehensive and diverse advertising audience in this digital age. Around 65% of Facebook users view photos, 46% watch videos, and 65% share content with everyone. No wonder, 94% of marketers use Facebook as their primary marketing channel. If you are one of them, here are some tips for content marketing on Facebook that have proven to work for such a long time.
Post Different Types of Content
Content creation is the top priority for 55% of inbound marketers. The most popular technique these marketers use that has worked in the past years is keeping their content dynamic. This means experimenting with different types of Facebook posts. Videos perform better than all other types of posts, according to a video marketing agency Hong Kong. On average, there are around 8 billion video views on Facebook daily ,and they get 59% more engagement than other posts. Social media users love visuals. So, images rank next to videos as the most popular type of content on Facebook. They get 2.3x more engagements than a post without images. User-generated content (UGC) ranks third. They are very powerful in boosting conversion as 84% of Facebook users trust recommendations among other forms of advertising.
Successful content marketing on Facebook adopts the 70-20-10 approach. Post original materials 70% of the time. Share relevant content 20% of the time. Create ads for the remaining 10%. Other types of Facebook content you can include are the following:
- Blogs
- Bucket list
- Infographics
- Memes and quotes
- Podcasts
- Questions
- Quizzes
- Tips
The most successful brands post at least 4x to 5x a day on Facebook.
Take Advantage of AR and VR Content
Content marketing on Facebook is not limited to writing blogs, FAQs, infographics, and other text content. It is more of using rich media to engage the target audiences in the platform. Today, the best way for people to connect on Facebook is through live streaming and video calls. Augmented reality (AR) allows overlapping audio and visual elements on images and videos. Virtual reality (VR) is the technology that allows users to enter a simulated environment in video content.
Facebook has been using AR & VR technology for several years now. But recently, they are implementing better AR & VR tools to help brands and businesses enhance their content. AR try-on, AR glasses, and even the upcoming smartwatches are some innovative AR & VR products that Facebook offers. Crafting AR & VR for content marketing on Facebook can be tricky. However, marketers should never ignore its power as it adds value to the buying experience of 66% of Facebook shoppers. By using AR & VR, brands and businesses can most likely increase conversions.
The best way to use AR on Facebook content is through Facebook and Instagram Stories. Around 1 billion stories are shared every day across Facebook’s family of apps. From face filters to fun animations, brands and businesses can create and share behind the scenes, limited promotions, and product highlights with these types of content. Use VR to bring users to a brand’s world. Challenge them to create UGC videos with a brand located in the background. Brands can also create VR contests and games to highlight their products and services. All the more AR & VR is a rising form of innovative content.
Use Facebook Messenger to Supplement Your Content Marketing Strategy
There are around 2.4 billion users of Facebook Messenger. There are also more than 20 billion messages exchanged between businesses and users on the said platform. These make Facebook Messenger an incredibly powerful Facebook content marketing tool. Modern consumers want immediate responses to their queries. The practice of using chatbots on Facebook Messenger addresses such a demand. Chatbots are virtual assistants that communicate with the audience in a conventional and natural humane way. Content marketers can program personalized chatbot responses to connect to their Facebook target audiences. Program an entire product catalog as a menu offering to Facebook Messenger. If they inquire for options, offer them a Catalog list based on relevant categories. Content marketers can also use Messenger chatbots to make the buying experience easier. By integrating in-app checkout, a Facebook user no longer needs to leave the app in order to make a purchase. This can greatly increase conversion.