More than half of the world’s population uses social media today. According to a digital marketing speaker Hong Kong, it may be very challenging to manage to connect and target these 4.33 billion people. As the numbers keep increasing, brands and businesses need to find ways on how to make things easier and faster. Modern technology has an answer for such needs. Social media automation tools can do the jobs for marketers. Below, let us discuss the top social media automation tools in 2021.
WHAT ARE SOCIAL MEDIA AUTOMATION TOOLS?
A social media agency Hong Kong defines social media automation tools as software that accomplish specific social media tasks without human intervention. To put it simply, it is a program that automates things like posting and sharing content among social media platforms – Facebook, Instagram, Linked In, Twitter, etc. The key features of social media automation tools are:
Automated Analysis and Insights. Social media automation tools are equipped with artificial intelligence (AI) that gathers analytics and insights into everything you have posted on your social media accounts. They will measure and track the performance of your campaigns. These can help brands and community building.
Automated Responses. One great feature of social media automation tools is their ability to directly interact with the customers. Using automated responses or chatbots, help keep your prospects engaged by sending immediate replies to their queries.
Content Publishing. After drafting a content or message, the tool will show you a preview of how it will look on a social media platform. Once you’ve integrated your social media account on the tool, you can then publish the content or message to multiple social media accounts all at the same time.
Easy-to-use Dashboard. Social media automation tools integrate all your social media channels in a single interface. With an easy-to-use dashboard, such investments make it easy for marketers to access all important marketing elements.
Schedule Post. Social media automation tools allow marketers to program future posts at the time they think is best to publish content or message. This gives marketers enough time to plan their content strategy and make the most out of their social media pages. These tools let you schedule posts ahead of up to one month. In most cases, these tools also recommend the time where most of the audience is active. They also facilitate easy content curation and reposting.
TOP 3 SOCIAL MEDIA AUTOMATION TOOLS
Are you looking for a social media automation tool to boost productivity and save you from countless hours of content posting and scheduling? Here are the top 3 social media automation tools this 2021.
IFTTT. This abbreviation stands for IF This Then That. IFTTT is an integration platform that helps you connect with the world’s best brands. This social media automation tool is free to use. Premium IFTTT accounts start at $3.99 per month. IFTTT allows users to create applets composed of actions and triggers that one can connect to different devices. It also houses a hundred pre-made, time-saving applets that marketers can use to automate their social media tasks. You can check the list of available applets for IFTTT by clicking this link. Each applet serves as a command to enable exclusive automated tasks. Among the most popular are:
- Automatically change your Twitter profile pic when you update your Facebook photo
- Pin new WordPress posts to a Pinterest board
- Save Your Instagram Photos to Dropbox
- Share Instagram photos on Twitter only when you include a specific #hashtag in the caption
Sendible. Sendible is a full-fledged social media management tool for agencies and brands. With subscription services starting at $29 per month, their unified social media dashboard includes the following automation features:
- Curation, scheduling, and sharing of content from RSS feeds
- Evergreen posts recycling under repeating schedules
- Individual or bulk scheduling of social media images, posts, and videos
- Keyword monitoring with automated alerts and notifications
- Sending of regular reports to c clients and colleagues
- Separate scheduling of group campaigns and posts
- Unified inbox conversations
Sendible allows the tailoring of content using different attachments, emojis, and messages. It also allows grouping content per campaign to send them on separate queues. The tool automatically recycles posts that perform well under repeating queues. If you want to monitor specific keywords from other brands and competitors, Sendible is the perfect tool. It will send you an alert or notification via email or the Slack app every time there is a keyword match. With an in-depth reporting hub, users can automatically send customized reports to clients and team members on a daily, weekly, or monthly basis.
Zapier. As a global remote company, Zapier is the best way to automate work. It offers a limited free plan, and a wide range of subscriptions starting at $19.99 per month. Bands and businesses can start automating their tasks through a set of Zap motions. They may either be actions or triggers like:
- ACTION: Alert me in Slack about the new Dropbox file.
- ACTION: Copy the attachment from Gmail to Dropbox.
- TRIGGER: When I get a new email in Gmail.
Like IFTTT, Zapier lets users create their own Zap be it an action or trigger. It also houses hundreds of pre-made and time-saving Zaps.