The attention span of modern consumers is getting shorter and shorter. The noise from different social media channels resulted in people having less time to browse content. But there is an exception to the rule. That is, they stay longer if they get interested. According to a social media agency Hong Kong, snackable content gets …
Continue reading “4 Snackable Content Marketers Should Understand”
As people’s attention span gets shorter, short-form videos get hotter! It all started during the COVID-19 pandemic. To kill boredom, many netizens use TikTok as a form of expression. As it boomed, many social media platforms cloned the app. YouTube is one of the late cloners of TikTok. It launched “Shorts” last March. They are …
People’s attention span is getting shorter. Through the years, the noise that online apps and social media networks created kept them busy with a lot of things. A social media agency Hong Kong notes that a recent Microsoft study showed that the attention span of modern consumers has dropped to 8 seconds. So, brands and …
Are you one of those who market on LinkedIn? According to a social media agency Hong Kong, the largest network of professionals is very unique when it comes to promoting products and services. Brands and businesses need to deliver meaningful content to convert prospects into customers. It is how they discover the strengths of a …
Continue reading “How to Deliver Meaningful Content on LinkedIn”
YouTube is the largest video-sharing network in the world. When it comes to video marketing, it is one of the top 3 social media platforms. With 2 billion monthly active users, brands and businesses should never underestimate their power in promoting products and services. A digital marketing speaker Hong Kong has noted that YouTube is the 2nd most …
The legendary Greek Philosopher, Aristotle once said: “Man is by nature a social animal.” It means that man cannot live alone. We, as humans, are mutually dependent on a community. Such as saying holds when it comes to the Internet. People use the Internet to connect to the world. That is why online communities are …
Have you ever wondered how Buffer and HubSpot made a name in the online world? How does Zomato acquire 1.3 million followers? And how the iconic Rolex is rocking Instagram? The single answer is “content marketing.” How is it? Let me tell you a story! In the 1900s, brothers Andre and Edouard Michelin founded a …
Content marketing is the starting line of digital marketing. Through SEO blogs, brands and businesses can drive traffic to their social media pages and websites. It is also how they educate their prospect to learn more about their products and services. As such, they were able to convert them into customers and loyal followers. A …
More than half of the world’s population uses social media today. According to a digital marketing speaker Hong Kong, it may be very challenging to manage to connect and target these 4.33 billion people. As the numbers keep increasing, brands and businesses need to find ways on how to make things easier and faster. Modern …
The digital marketing landscape is more competitive than it ever was today. Ad spend continues to rise and consumers are bombarded with so many noises in the online world. A major key for brands and businesses to appeal to their target audiences is ad personalization. This can be done by filtering them through demographics like …
